Planning For Change In An Organization

Planning For diverge In An brassThe purpose of this raise is to understand the background and the issues related to fundamental lawal st saygical alternate. Be subject to bakshis the stakeholders in the emergence of a scheme for variety show and to be able to plan to implement models for ensuring ongoing change.According to Rajagopalan Spreitzer 1997, strategic change is a difference in the form, quality, or state over plot of ground in schemes alignment with its external environment. Managing change is every(prenominal) about creating changes in a mean and strayly movement and it is considered to be a all important(p) role in the organization.Background of the Organizations Strategic ChangeTravelodge HotelAccording to Travelodge 2011, they be considered to be the first budget hotel brand to be introduced in the Uk in 1985 and now managed to operate 380 hotels (over 26,000 rooms) passim Ireland, Spain and the UK. The chain is under the operation of Dubai planet ary Capital, who purchased the organization from Permira in 2006 as stated in Travelodge site, 2011. January 2009 is the date when Travelodge UK has been launched. They produce all professe the first retail-style price checking programme. Through this, they were able to measure up the prices of all the giant UK hotel chains to make sure that they remain creation the leader on price. due(p) to its rapid growth, they be continuously working on their plan of operating 70,000 rooms which is approximately 1000 hotels by the course of study 2020. Aside from that, they ar aiming to be the biggest hotel operator when the prodigiouss come on 2012. establish on last years data, six and a half jillion flock dwelt in Travelodge. Due to its promotion in the internet of 19 per night, 87% of those clients booked from on enclosure gibe to the data gathered. This promotion is applied throughout UK.LITERATURE REVIEW1.1.1 KURT LEWIN ( Unfreeze, Change, Freeze )UnfreezingThis peg involves preparing oneself for a change and instead making a situation in which change is readed. The more than imperative the change should be made, the indigence to make the change is high.Change clock is compulsioned and essentialiness be confrontn to race as this is non an easy time be power passel are learning about the changes and they need to understand the process, In this case, support from the focussing is of the essence(p) such as coaching, training and expecting mistakes creation a piece of the course.FreezingThis is the final stage of the process and it is very relevant as the wantd change essential be accepted and sustained. Without the freezing stage, there is al demeanors a purpose of the the great unwashed to return back to the intimacys that they are used to do. It is necessary to come across that relishd change is continually being performed and not forgotten.Bullock and Batten, plotted changeThis model involves four stages exploration, planning, action and integration. The occurrence of the exploration is when the management confirms that there is a need for change and secure resources needed for it (enotes,2011). Resources whitethorn be classified into physical or mental such as the expertise of the manager. Subsequently, planning takes place when the pile in charge in decision making fashion a desired plan followed by review and approval. When the implementation of the plan takes place, that is when the action stage occurs. Lastly, integration starts by the time the action in the desired change plan is in motion and when the changes devour been associated with the organization with a veritable degree of cogent evidence by means of policies and organizational procedures.McKINSEYS 7SStrategy to have a competitive advantage in the competition, strategies are needed.Structure organizational structure and the line of managementSystems employees daily activitiesShared Values organizational values being implemented to employ eesStyle the way leaders and managers behave towards the realization of its objectives. cater employees and their whole capabilitiesSkills the expertise and capabilities of the people in the comp some(prenominal)1.2 RELEVANCE OF channelise MODELTravelodge Hotel is best analysed using the McKinseys 7 S. In this case, due to the unremitting existence of the hostels, which obviously offer low prices, Travelodges objective of elaborateness every year has been affected. In this matter, they need minimize their cost and expenses for them to sustain in the competition regarding price.The fellowship ineluctably to have a sizeable strategy to fight down their growth and to have an advantage in the hotel industry, like providing peculiar(a) discounts to students and tourist. Talking about the structure, being a hierarchical management as all orders are mandated by the head office, they need to see to it that proper(ip)(ip) communication must be observed from the top to the botto m. In this way, a change of structure is needed. Likewise, for the change to be effective, systems of the organization must be taken into consideration without neglecting the core values of the hotel which is to fork up affordable accommodation to everybody. In my point of view, objectives of the company relating to expansion and change bequeath be best fulfilled if management is supportive enough to motivate people to perform. In implementing changes, employees and their skills are relevant be motive without them planned changes in Travelodge Hotel go away vertical be wasted.The models and techniques are important for the organization because it serves as the guidelines to achieve the plan.1.3 cheer OF STRATEGIC INTERVENTIONIn every planned action that ineluctably to be materialized, strategic intervention is needed because it gives and reminds individuals a certain motivation and direction in between the process. Making us understand on the things that we do, wherefore we do it and how, is the main function of intervention. Its value sessnot be underestimated as they are the tools in the process of achieving organizations objective.Travelodge process of change within the organization and among individuals, requires human process intervention, team construction consensus and conflict, as well as human resource management as they are a Brobdingnagian organization. Considering the external, organizational and government intervention is also necessary because the target of expansion requires all those things to operate.ISSUES RELATING TO THE ORGANIZATIONS STRATEGIC CHANGEVarious issues are to be considered pertaining to the strategic change in an organization. It does not matter how we define this change because of the untainted fact that challenge to the company is inevitable balancing the demands and hopes among the stakeholders including customer, employees, management and shareholders. Without balance, an organization risks an anxious work force t hat may yield declining output.Needs for ChangeTravelodge is experiencing a deterioration of sales present tense due to the emergence of new-made hotels and hostels in the City Of London. Further promotions and offerings about their products and benefits must be considered. One of the reasons why people t annihilate to stay in an new(prenominal)(prenominal) hotel is because of their services and prices. Another thing to be considered by the organization is the gloss of their staff. The company is experiencing a high people employee turnover for years already.Since people are having various options to choose from in the market regarding accommodations, plus the crisis in the economy, Travelodge must be able to have an edge in the market. This thing must be given focus by the organization to maintain the market share.Factors that are driving the need for strategic change in TravelodgeThe present economy and the massive competition in the hotel industry are one of the factors wh y there is a need for a change. Travelodge being a low cost accommodation, still needs to find ways on how to increase market share and be profitable. The upcoming Olympic games on 2012 is a good opportunity for them to increase profit. Hence, barely development of their promotions and offers must be studied and done.Customer satisfaction is one of their problems nowadays because of low performance of the team which leads the company to adapt change in the system of delivering exceptional experience and services to the guests.Considering the external factors, competitors edge in prices and services are one of the factors that affect the operation of Travelodge Hotel because it reducings the guest turnover and therefore affects their financial status necessary to run the business.Resource Implications of the Organization Not Responding to ChangeHuman Resources which pertain to employees are expected to repulse in the process of change because they may feel uncomfortable in doing n ew things related to what they are used to. Skills Development is necessary for from each one and every employees working in the hotel industry oddly in the eyeshot of customer service. Strict respectfulness of the standard operating procedure is required for guests satisfaction.Likewise, physical resources like refurbishments of the building may be hard to do because it entails a plenty of time and money to finance the said project. though it is necessary for Travelodge to keep their rooms and the entire hotel presentable to gain more positive reviews from guest, there are still lots of things to be prioritized and considered specially in the matter of finance. Financial resources is always an issue in implementing any projects because of the fact that there is a decline in the income of Travelodge Hotel. In confederation with this, a difficulty in implementing the change is visible.BE ABLE TO pass along STAKEHOLDERS IN DEVELOPING A STRATEGY FOR CHANGEMULTIPLE hasten DIAG RAMAccording to Hopkins 2005, it is a technique that you endure use on your own or with groups of people and also sleep withn as the look for bone method. To start with a definition of the performance problem is the essential idea followed by a question of why it is happening until building up a picture of various factors affecting the performance.Travelodge Hotel is undergoing a decrease in performance of their sales and income because of the massive competition in the market. Their weak patrons are finding better options regarding to prices and services. Recent reviews show a lot guest complaints and guest being dissatisfied. This is because staffs are not delivering exceptional service to the guest as well as the appearance of the room itself. Due to crisis financially, further trainings to individuals and building improvements have been left out for a while which results to low performance.Change Management Strategy with Stakeholders3.2.1 Employees DevelopmentEmployees must undergo training programs to enhance their skills in customer service. This refers to staff from Front line Department and Food and Beverage Department because they are the one who are directly in contact with the guest. Further trainings and performance appraisal of the employees must be given focus by the management because in this way employees will tend to do their best in imparting good customer service to the guest. Next step is to seduce a system which motivates the employees to perform well such as providing extra gratuities at the end of the month. Normally, in the hotel industry, guests are generous enough to leave some tips for the staff, in connection with this, Travelodge must have a system for the gratuities to be dual-lane equally amongst the employees from all departments.3.2.2 PromotionsAs Travelodge Hotel is accepting bookings online like all other hotels, promotions and offers must be presented as well in their site to create peoples awareness of what is being o ffered during the season.3.2.3 Customers FeedbackExternal stakeholders are relevant in developing a change. By asking feedback from them regarding the services during their stay will facilitate the hotel to develop the areas which they are low in performance. Reviews regarding the hotel provide a lead for the potential guest to make a choice. Nonetheless, Travelodge must see to it that guest are satisfied in order for them to leave an excellent rate and review.Evaluation of the System UsedUsing the Multiple Cause plot is advantageous because in this way, the management can pinpoint the exact cause of the problem that needs to be change. It is an easy to use tool for Travelodge Hotel to be performed because answering to the why question is all it needs. For instance, the cause of a decline in profit is the massive competition in the market, hence, followed by contemptible their regular guest to other hotels because of poor services. In this way, the management of Travelodge will be able to identify the factors which cause the main problem. And through this, they can easily formulate a strategy which will help them scourge the present status in their business.Management of Resistance Strategies3.4.1 Open colloquyThis must be done all throughout the process for the people to fully understand the purpose of the planned change, and the opportunities that lies ahead if change will be implemented. In the process of change exchange of ideas is necessary for the people to feel that their participation is important which somehow results to motivation in responding positively to change.Authority ProcessThis is necessary in order to control peoples demeanor for the benefit of the implemented change. Management must direct people that certain change must be adapted and they need to participate on it.EvaluationIn the implemented change, an evaluation is necessary for the management to know whether people are responding positively and whether the goals are halfway to achieve. Knowing the cause of resistance must also be taken into consideration so that proper ways to handle the situation will be exercised.BE ABLE TO IMPLEMENT MODELS FOR ENSURING ONGOING CHANGE4.1 ADKAR object lessonIn my own understanding, ADKAR model is appropriate to use for Travelodge Hotel as it delivers awareness for the necessary changes, desire to participate and support the change, knowledge on how to change, ability to implement the planned change and reinforcement to sustain the change in an organization.Implementation of the Model for Change4.2.1 AwarenessTravelodge Hotel management must see to it that people refer are aware of the planned change before implementing it so as to avoid resistance and more chaos in the organization. Because strict compliance of standard operation procedures are needed to be implemented which have been neglected by most of the people, management has to announce accordingly its pros and cons. thirstTo instil this to the employees, they n eed to be aware first of the necessity why change must have to happen. So therefore, in informing people that policies and procedures must be changed pertaining to customer service efficiency, convincing them to believe that the hotel is not performing well in terms of income which somehow affects their benefits can create a desire for them to participate in the process.4.2.3 KnowledgeThis comes after having the desire of participating in the process. The management is therefore required to elaborate the things that need to be done in the implementation of the planned change. For instance, in order to have a high rate performance in the reviews, receptionist must perform well in dealing with the customers complaint and in achieving that, further trainings are needed.AbilityIn this area, the Managers of Travelodge Hotel must provide coaching and mentoring to people. In the case of Food and Beverage division, Food and Beverage Managers must provide hands-on training to the staff becau se this is where he knows whether staffs are performing according to the standard of the hotel.ReinforcementThis is where the management needs to have focus for the change to stay in place. This can be done by undergoing evaluations and proper monitoring of the employees performance through feedback from Travelodge guests or on the job observation.Measures to observe ProgressProgress of the change can be monitored through industrial reviews during meetings and consultation. Wherein each individual will have a chance to deal out their ideas and observation. Likewise, goal- based evaluation is also helpful because this is where the management can assess if the goal is being reached already or still needs more hard work for it to be realized. Similarly, regular reports regarding customers feedbacks and employees performance must also be considered for the management to take necessary measures if something out of the mount is happening.CONCLUSIONIn my own understanding, ADKAR model is suitable to use in implementing the change for Travelodge because it emphasizes to individuals which are the main resources in the organization. By using this model, ascertain the specific area to improve and to maintain is easy simply because it is a step by step process.Travelodge current situation is driving the company to strive more in formulating ideas on how to improve their services especially in customer satisfaction. Hence, by implementing the planned strategies, it will somehow give the organization an edge to compete in the market.