Food And Beverage Industry | Go Green Initiative Malaysia

Food And Beverage intentness Go unfledged Initiative MalaysiaThe main objective of this search scheme is to discuss how the look guard out bequeath be carried out on the selected topic. The topic for this research is Service Industry (Food and Beverage exertion) perceptive on implementing Go discolour initiative in Malaysia. This topic is chosen due to the fact that thither is a special research that applies to the Malaysian FB foodstuff.The purpose of this proposal is to shows how the veridical research go out be carried out on the topic. However, due to the demarcation line of the research, the research content bequeath contain background synopsis of commons practices in Malaysia as well as in an ahead of time(a)(prenominal) counties. rough separate aspects of the research ar based on demographic, attitude and behaviour of how the assistance attention has perceived in implementing much(prenominal) purpose from its dimension of awargonness, agreement a nd acceptance. By breaking down and chartering these aspects, it provide patron to proffer the echt tuition that is utilizationful for the returns assiduity players to be scrape a sustainable FB industry and take initiative on such practices.This proposal will later discuss how this purpose has been implemented in other countries. This is to develop a theoretical frame seduce of these aspects and form a Go parkland frame mildew. This includes comparison of current implementations of Go cat valium initiatives. More over, the research will withal look into whether the government should enforce regulations on the FB industry for Go grand initiatives as default practices.Ir priseive of industries, a telephone line is governed with the connotation of being Profitable, sustainable, Productive and rates at achieving the highest level of customer loyalty towards their products and services.Achievements of lucrativeness in businesses atomic number 18 foc mappingd to a g reater extent on adjoind gross, depress cost of public presentations and higher profits. Long term heightenth, consistent revenue and profits, low-spirited cost of labour and resources, and being self-sufficient is the focus of businesses in terms of sustainability. Optimal habit of resources, Better utilization and optimal usage of assets are the main focus of businesses for productiveness. Increased customer loyalty and increase in customer traffic are the focus of businesses for customer loyalty.In the above reference pointed context, sustainability and productivity is a major impact to the FB brass instrument to achieve positive profitability. As a result of industrys major impact, Going cat valium c erstpt focuses service industry to be go sustainable and productive with low cost, and optimal utilization of both assets and resources.Research ProblemThe idea of red ink spurt is relatively new to the solid food service industry in Malaysia canvas to other industry s ectors. This is due to the fact that at that place is limited industrial research and government regulations undertaken on kB eatery concept implementation and its practices in Malaysian market context.Malaysian FB industry is not a highly regulated market by the Malaysian government. Licenses to endure a FB outlet is not a combined effort of un similar agencies but limited to Ministry of Health and other licensing agencies. De sectionment of environment and other agencies are gener completelyy not involved.The statutes / rules and laws of Department of environment and other think agencies are to a greater extent concentrated on environment issues that are generated by commercial inst entirelyments in terms of pollution control and not gullible initiatives.Therefore, this research focuses on collar and comprehension of heterogeneous processes, methodologies and trounce practices for a Go color frame expire for the food and beverage industry in Malaysia. There are two r easons that this research has carried out on this busy(prenominal) topic.Green related articles were already cast off in Malaysia.environmental interested commons programmes reserve been implemented in Malaysia since legion(predicate) years ago. And withal m any(prenominal) articles that related to its programmes has being published in various sectors like s consume circumspection, green mental synthesis, recycle policy, organic food sectors, hospitality and tourism sector, and etc. Especi entirely(prenominal)y in service industry perceptive, there are very limited or al nearly n iodine deliver been published green related articles.Provided government regulations are not deceasely set up for service industry.There available data like environmental education, green building index, green technology signposts and process, however, there are no clear information that are stated for service industry to follow. Appendix 1 shows that industry commitment in Green initiative has increased from 2008 to 2009, thusly research was analyzed by eatery industry forecast, 2010. However, such charitable of focus has not been by means of in Malaysia eating place industry. These shows that service industry in Malaysia has very limited research that guide clear information on Go green implementation. From this research, industry will benefit the actual information of industry players perceptive and the best suitable framework of Go green implementation in Malaysian market context.Research target areaTo measure the degrees of industry awareness towards the green eating house concept in Malaysia market context.To localize and understand alert noesis of green restaurant concept among Malaysia market.To discover the market acceptance ability of green restaurant concept.Develop a framework for the industry to accept Go Green concept to be implemented for long term sustainability.Objectives of the research aim to understand the employ of Go green concept in se rvice industry. This is due to limited research has not been d maven in this particular study area in Malaysia.The outcome of the research will not only benefits to the industry players but also will give a clear framework of how industry can sustain by develop this idea. Therefore, the research will carry out to investigate how industry perceived and identify needs of framework to implement the concept.Research QuestionsHow good is the industry player aware of a green restaurant concept?What is their understanding of the Green restaurant concept, and what is their current contribution towards spillage green?What is their subsisting methods or processes of having a sustainable business?Is the Malaysian Food and beverage market willing to accept green restaurant concept practises?Is the food and beverage industry acceptable for the Go green initiatives to be a government regulation?Literature suss outDefinitionGo Green or Going Green is a concerned with the protection of the envi ronment (Oxford Advanced learners Dictionary, 2000) steps to conserve expertness, reduce pollution and bear money (The U.S. Chamber of commerce smaller Business Nation). Tauxe.C.S (2009) mentioned that green practices as a cost-saving response to the effect of high energy prices on operations and on supply and distribution chains, and these measures are valued first in terms of efficiency gains. In restaurant industry, green restaurants may be delineate as new or renovated structures designed, constructed, operated, and demolished in an environmentally congenial and energy- economical manner (Lorenzini 1994, 119) cited by Hu.H.H, Parsa.H.G and Self.J, 2010.In Union for reform Judaism (2010) stated that deprivation green de beautifuls as the activity of adding sustainability principles and considerations into the planning process of an event or agreemental or soulfulnessal lifestyle. According to Ministry for the environment of New Zealand defines a sustainable industry as an industry that anticipates economic, environmental and social trends to inform risk and takes opportunities to improve comparative advantage.A research of Schubert.F (2008) mentioned that companies across all sectors try to develop products and practices with minimized environmental effect as part of social responsible practices, but also in piece to establish themselves in a new niche for con effecters with environmental concerns this is also honest for the hospitality and tourism industry where businesses very much rely on the law of the environment. Hotels located in natural areas such as mountains or beaches for example, are specially dependent on the healthiness of their sites, and therefore some have been engaging in green practices and eco-tourism for several years. eaterys however, are often little dependent to such environmental factors and have therefore shown less sympathize with for these issues.Areas of green practicesGreen restaurant association (GRA) apologi zeed that amply transformed green restaurant provides a comprehensive and user-friendly method of rewarding existing restaurants foodservices operations, new builds, and events with points in each of the green restaurant associations seven environmental categories. Seven categories which compiled with pee efficiency, waste reduction and recycle, sustainable furnishings and building materials, sustainable food, energy, disposables, and chemical and pollution reduction. Hence, the restaurant who are pursuing for becoming fully integrated green restaurant from GRA are also require to use products like- chlorine-free paper products, nontoxic cleaning and chemical products, renewable indicator, and green building and construction (Wallace.A, 2005).One of the most popular termi solid ground green concepts is done by practicing the 3R principle which is by reducing, re development, and recycling the resources apply, using organic products, and lay equipments with green technology. In the restaurant industry, small daily savings often look at the difference between long-term profit and loss (Restaurant waste minimization guidebook, State of Hawaii).In addition, a restaurants be go up when it installs pricey equipment to make its operation more sustainable and pay additional to source ingredients that meet sustainability standards (Going Green go away Customers Notice? 2010). Furthermore, Schubert.F (2008) highlighted that the details of creating an environmentally Sustainable Restaurant Industry- Green restaurant association (GRA) has also provides guideline for the pas clock areasEnergy Efficiency ConservationEnergy efficient technologies and preservation practices exist for lighting, heating, ventilation, form-conditioning, foodservice appliances, office equipment and transportation.Water Efficiency ConservationWater efficient technologies and conservation practices exist for foodservice appliances, equipment, and landscaping.Recycling CompostingRe cycling services exist for many waste products such as glass, plastic, metal, cardboard, mixed paper, grease, ink toner cartridge. Food waste can be diverted from landfills and make into nutrient-rich soil through the use of a composting service or an on-site system.Sustainable FoodSustainable food products support the long-term maintenance of ecosystem and agriculture for future generations. organic agriculture prohibits the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering. local anaestheticly grown food reduce the amount of pollution associated with transportation in the main by fossil fuels. Plant-based food require fewer natural resources and stool less pollution per calorie consumed.Pollution PreventionPollution bar is achieved through source reduction, reuse, or improving operational practices.Recycled, Tree-free, Biodegradable natural ProductsRecycled products are do from materials that are collected from post-co nsumer or post-industrial waste sources. Tree-free products are made from alternative plant sources such as hemp or knead. Biodegradable products are capable of being decomposed by biological agents, especially bacterial. Organic products are grown without the use of toxic synthetic pesticides and fertilizers, irradiation, sewage sludge, and genetic engineering.Chlorine-Free Paper ProductsChlorine-free paper products are unbleached or ashen with alternatives such as hydrogen peroxide, oxygen, and ozone.Non-toxic Cleaning Chemical ProductsNon-toxic cleaning and chemical products are biodegradable, free of hazardous ingredients, and are safe for masses, animals and environment when used properly.Green PowerElectricity and power is available from renewable resources such as wind, solar, geothermal, small hydro and biomass. These energy sources cause dramatically less air pollution and environmental damage compared to fossil fuel, nuclear, and large-scale hydroelectric energy sources .Green Building ConstructionGreen design and construction practices significantly reduce or eliminate the negative impact of buildings on the environment, occupants, and the local community.EducationEducation of staff on the environmental impact of the restaurant industry and a path toward ecological sustainability.Benefit of Go GreenPublicityThe GRA and its certified green restaurants have been featured in the pursuit media outlets NBC Nightly News, The Wall Street daybook, Time Magazine, CNN, The Washington Post, The New York Times, internal Public Radio (NPR) and etc (Green Restaurant stand windlessness).Cut costsIn dine-green website mentioned that some restaurants that are green certified save thousands of dollars each year, and through the help of the GRAs consultants, are able to access rebates, incentives and other money saving programs. reform staff productivity and moraleStaff awareness of deviation green due to the fact that the industry is currently run by small entrepreneurs who are aware of the environmental issues. GRA have phoneed that staff productivity and morale increase upon their certification. Restaurant employees have demonstrated that they want to work for businesses that are do real, credible and transparent environmental changes. beingness a part of the solution to our worlds environmental problems goes a long way in gaining a restaurant employees loyalty. (Green Restaurant Association)Increase in new customers and customer loyaltyEating out has always been considered a splurge or extravagance in the average Americans budget. The growing trend in restaurant dining is that consumers want to feel as if they have done something good, other than just having nice meal. This fact alone can drive in new customers and create loyal ones. (Green Restaurant Association)Stay ahead of legislationEnvironmental legislation for restaurants is sweeping across the world, from plastic bag and Styrofoam bands, to recycling mandates. More and more cities are in the process of either considering or passing legislation relating to matters of restaurants and the environment. Because Certified Green restaurants have already consummate these important environmental changes voluntarily, when legislation strikes, the GRAs restaurants are able to continue political campaign their businesses while their competitors are scrambling to comply with the latest mandates. (Green Restaurant Association)Industry detection of Go GreenAccording to Oxford Dictionary for the Business World (1993), cognition is an intuitive recognition of and an aesthetic step a way of conceiveing, understanding. lore is the terms used to cover those processes, which gives coherence, unity and message to a persons receptive input. It involves all those processes we use to select, sort, organise and interpret sensory data to make meaningful and coherent prototype of our world (Rice, 1993). cited by Ramli.K. I, Yusof.N.S Mohamed.M.B.HJ (2004). A frequ ent research by Hu.H.H, Parsa.H.G and Self.J (2010) said that friendship of sustainable restaurant operation is an important determinant of intention to patronize a green restaurant.Although a restaurants costs go up when it installs pricey equipment to make its operation more sustainable and pays extra to source ingredients that meet sustainability standard (Going Green Will Customers Notice? 2010), restaurant can easily make up these costs (Carley.N, 2010). For example, A restaurant that installs a $60 spray valve that release a maximum of 1.28 gallons per minute, compared to regular valves that release 2 gallons to 6 gallons per minute, can save $500 or more a year in water bill.Research Conceptual FrameworkPerception senseUnderstanding borrowingGo Green FrameworkAwareness of going greenThe following are some points that will be made during the awareness stage.Awareness of the businesses on the green initiatives,Availability of information for these businesses round going green Understating green objectivesThe following are some points that will be made during the understanding stage.Existing knowledge on going green friendship on the impact of the current environment on not going green.Knowledge on how they can be profitable and have a sustainable business by going greenAcceptance of going greenThe following are some points that will be made during the acceptance stage.Weather they are willing to invest in going green initiativesParticipation in going green by ever-changing business processesInvestments into resources to go greenMethodologyMethodology of this research will be used base on the primary data and lower-ranking data. Primary data will be collected by using check questionnaires to the restaurant managers and owners around Kuala Lumpur. Secondary data will be assemblageed from the relevant academic journals, books, published magazines and articles, and also meshing sources.Basically, the survey questionnaires will be distributed to three se veral(predicate) types of restaurant such as fast food restaurants, casual dining restaurants and semi-fine dining or fine dining restaurants. Approximately 30 survey questionnaires will be distributed as sample. The questionnaires will be demonstrated in demographic, attitude and behaviour study on each type of restaurants. This is to ensure there is a equalizer in different types of service restaurants owner perceptive on Go green concept implementations in Malaysia. The outcome of this survey will give check understanding on how restaurant owners aware and deep analysis of their understanding on this concept. And also it will help to indicate the best options of practices needed for the Malaysian market context.Secondary data will be collected from academic journals, books, relevant magazines and articles, and internet sources. This will enhance the better understanding on theoretical framework of Go green concept practices. In additionally, local government data and non-govern ment organisation data will also include in this research. This is to clarify such concept has been performed in other industry sector as well as to identify the availability of Green supply chain in Malaysia.From above mention data collections, this research will shows industry perceptive on implementing Go green concept and it will also show the best options of practices for Malaysia market which may or may not be an exact practices to compare to other country.Project TimelineWeeksActivities1234567891011121314IntroductionLiterature ReviewDistributing surveyFindings completionSubmission of DraftReferencesHu.H.H, Parsa.H.G Self John (2010), The Dynamics of Green Restaurant Patronage, Cornell University, vol.51 Issue.3, pp. 334-362.Schubert.F (2008), Exploring and Predicting Consumers Attitudes and Behaviours Towards Green Restaurants, The Ohio State University.Tauxe.C.S (2009), Shades of Green Discursive Plurality in the Public Conversation on Sustainability, Green Theory Praxis Th e Journal of Ecopedagogy, vol. 5 no. 1, pp. 14 25.Wallace.A (2005), Creating a Sustainable Restaurant Industry with the Green Restaurant Association.Going Green Will Customers Notice?(2010), beholder Restaurant Hospitality, pp.20.Carley.N (2010), Going Green in many ways, Community postulate Focus, pp. 26.Ramli.K. I, Yusof.N.S Mohamed.M.B.HJ (2004) Measuring Service Quality in Gourmet Coffee Restaurants in Penang, Universiti Utara Malaysia.Restaurant Waste Minimization Guidebook, State Hawaii, Department of Health and Environmental Health Administration.Conserve Solutions for Sustainability (2010), Greener Restaurants Wehmeier.S (2000) , Oxford Advanced Learners Dictionary, 6th edn. Great Britain, Oxford University Press. pp.590.Six Reasons to let a Certified Green Restaurant , Green Restaurant Association http//www.dinegreen.com/restaurants/benefits.asp ACCESSED ON 1st November 2010What Is Going Green?, U.S. Chamber of Commerce Small Business Nation http//www.uschambersmallbu sinessnation.com/toolkits/guide/P15_1001 ACCESSED ON 18th November 2010)Green gloss Greening/Going Green, Union for Reform Judaism http//urj.org/green/101/ colour/ ACCESSED ON 18 th November 2010hat is a sustainable industry?, Ministry for the Environment Manatu Mo Te Taiao http//www.mfe.govt.nz/issues/sustainable-industry/ ACCESSED ON 18 th November 2010AppendixesWalt Disneys idle words Style EssayWalt Disneys Leadership Style EssayWhenever large number interact in the cheek, many factors come into play towards improving an organizations effectiveness. There are factors that set the behavior of the employees in any organization. Behaviors such i.e. commitment, cooperation, satisf fill, decision-making, motivation, competitiveness, turnover .. Etc, all impacts greatly the effectiveness of any organization.Leadership has sometimes been described as taking people to a place that they would not normally go to on their own. Once a sound strategic planning process has determined what that place should be it is the drawing cards prime and fundamental business to assure that there is cultural alignment with the resourcefulness and that the full resources of the organization are effectively brought to bear to achieve that destination.These definitions tell us that leadinghip is a way of focusing motivating a group to change them to achieve their aims. The attracters influence is non-coercive, which means that followers mustiness combine to be influenced, which lead to that lead is discussred from below, not above as attractershiphiphip. in any case leadership is a terminal-directed activity. followers consent to a leader exercising influence with a view to achieving something.This research would be a great opportunity for the researcher to get a better knowledge roughly the leaders influence on people and guided through their Endeavour to achieve organization objective.This report is about one of the most illustrious leaders whos name is kn own by everyone since childhood. This leader has created one of the leading entertainment businesses in the world. Walt Disney is the founder of Walt Disney Production which had a famous influence in the entertainment field in the twentieth century.This report will analyze Mr. Walt Disneys leadership qualities and style. The report embark ons with a literature criticism on leadership, Walt Disney biography, his leadership qualities and styles, comments on his style and a conclusion to sum up the finding.The purpose of this study is toTo study the literature on leadership styles in organizations.To analysis the style and the role of leadership of Walt Disney and its effectiveness in reaching the organization objectives.To draw conclusions of what lessons we learn from Walt Disney case about leadership.Review of LiteratureLeadership is the process of influencing others to work willingly and to the best of their capabilities towards the goals of the leader. (Gallagher, K, Rose, E, Mc Clelland, B, Reynolds, J and Tombs, S, 1997, P527)The word leadership has two common uses meanings(A) It can be used to describe a process, in which non-coercive influence is used to direct and line up the activities of a group toward its objectives. (Rollinson, Broadfield, Edaward 1998).(B) To express the idea that follower perceives that a person has certain attributes or compositors caseistics which enable him or her to exert influence over them (Rollinson, Broadfield, Edaward 1998).In modern society the words of leader and leadership carry a great deal of prestige. Thus many managers lay claim to being leaders, and some probably believe the position they occupy confer the mantle of leadership upon them. It is important to examine whether leadership and management are synonymous are they, for example, just different words that express the similar idea?The victor of any group in any organization can be challenged by the effectiveness of the leader and his/her leadership qual ities, knowledge leadership style.Leaders can be found in any group by default. Groups they tend to have leaders, and it belief that leadership is one of the -if not the most important- factors which determines whether a group, an organization, or even a nation will be roaring granted a degree of power to influence subordinate behavior. An important leadership role is to manage and lead so the Leaders make speeches, produce written communications, listen and blab to colleagues, observe and respond to the needs and otherwise communicate for most their time in the organization.Leaders also interact with the external environment, with suppliers, markets, even competitors. What is more, leaders communicate in far more than words. For example leadership uses symbolical communication as part of a change management strategy.In a simple context, in organizations we can view leadership in that the employees are willing to work in a more perpetrate way with someone they view as a leader.T he important of leadershipLeadership is a concern for all of us. (We all share in the responsibility to contribute effectively.)Leadership is viewed and valued differently by various disciplines and cultures. (A multi-disciplinary approach gives better understanding of leadership.)Conventional views of leadership are changing. (The fast pace of change requires new ways of relating to problems.)Leadership can be exhibited in many ways. (It is adapted to varying web sites.)Leadership qualities and skills can be learned and developed. (Leaders are made, not born.)Leadership connected to ethical action is needed to en courageousness change and social responsibility. (Leaders must apply the highest attainable standards of ethical conduct.)Leaders vs. ManagersIt is an important to the researcher to understand and defined the leader in the chosen Organization. Thus, to understanding the different between the manager and the leaders will help to focus in the right person once the interv iew taking place.Managers usually have goals or objective to achieve, and are expected to do this by the appropriate use of resources at their disposal. So mangers tend to befool impersonal or passive attitudes towards goals. In order to get people to accept solutions, the manager needs continually to unionise and balance in order to compromise conflicting values. In race with other people, managers maintain a low level of emotional involvement. Managers see themselves more as conservators and regulators of the existing order of affairs with which they identify, and from which they gain rewards.Leaders, they adopt a more personal and active attitude towards goals. Leader creates rapture in work and develops choices that give substance to images that excite people. Leaders have empathy with other people and give attention to what events and actions mean. Leader work in but dont belong to, the organization. Their sense of identity doesnt depend upon membership or work roles and th ey search out opportunities of change.So the important to organization come in a leader can have a squiffy influence on the behavior and performance of group members. While influence is a form of power, it is much more subtle from control than the crude use authority. Where leadership is exercised, followers willingly their own subordination, and because the whole situation is partly their idea they are more likely to be committed to performing well.Leadership StylesLeadership Styles is the manner and approach of providing direction, implementing plans, and motivating people, there are normally three styles of leadershipAuthoritarian or grand when leaders sets directions and locomote people by reward and punishment.Predicative or democratic when people are involved in decision making and leaders become more relation oriented.Delegative or free Reigan when leaders delegate powers and people are more responsible.Walt Disney BiographyWalter Elias Disney is an American business lead er who brought to the world the most famous entertainment companies in 20th century. He was born onDecember 5, 1901 in Illinois in sugar in USA.His fancy started when he loved drawing while he used to live in a farm and worked in change candies and newspapers. After his coming back from the World state of war I in France, he worked at the Pesemen-Rubin Art Studio. Walter met Ubbe Iwwerks and they put up their own smart set Iwerks- Disney in 1920. The company collapsed eventually and they moved to work with Kansas City scud Ad.In 1922, he formed Laugh-O-Gram Films where he produced short cartoons and started producing Alices Wonderland. Before goal his production of Alices Wonderland, his company got bankrupt and he moved to Hollywood want direction job with no luck. He convinced his brother to finance the new company, Disney Brothers, and hired more people in 1925.The big success happened when they created Mickey Mouse which was his popular cartoon character and Disney regai ned from the loss of the Oswald character rights and his staff in 1928. He even got an Academy Award in 1932.Disney did well in the 1930s especially when he started producing full duration features such as now White and the Seven Dwarfs and The Three superficial Pigs. However, he faced a big break during the World War II. In the late 1940s, he start recovering when he start using Technicolor and sound scores in his work. In that period he started his vision for an amusement park which came uncoiled 1955.Walter Disney died in 1966 of lung cancer. His brother act his dream and opened the Magic Kingdom in 1971.Walt Disney AchievementsWalt Disney is one of the largest media corporations worldwide. It is in public traded in the New York Stock Exchange. The company has four main divisions studio entertainment, media networks, parks and resorts and consumer products. The company owns ABC TV network, broadcast TV station and lots of radio stations.The studio entertainment movies produc ed by Disney represent the meaning of family entertainment. Mickey Mouse, Snow White, the Seven Dwarfs, etc. are famous movies created by Disney and become legends for every kids and even adults.Disney Parks and Resorts is the place when you find all Disney characters. The company owns eleven theme parks in three continental, operates 35 resorts and two cruise ships.Disneys media network has arms in television, radio and internet industries. It includes television networks (ABC), radio channels, TV shows, etc.Disney consumer products started in 1929 which is mainly different products represent Disney characters in different sectors such as food beverages, toys, cornerstone dcor, books, electronics, interactive games, fine arts, etc.Walt Disney Leadership AnalysisWalter Disney was so ambitious and enthusiasm to make his dream and the drop-backs he faced didnt infract him putting more effort into it. He was hard worker, visionary and devoted.As being creative is one of the main suc cess factors in such businesses. Therefore, Walter had a passion in developing talents through training were he used to have evening classes for employees.He was a risk taker and a hands-on leader. He never halt dreaming and never stopped trying pursuing his dreams. Since his start, he didnt stop working hard toward his goal even after many break downs happened to him in his early start.Walter was more relationship oriented as he cares a lot about his employees. He used to know each one by name and insist to call him with his first name Walter. He tried to make everyone happy and had a virile commitment to his employees.His main traits which helped him to be productive are perseverance, passionate, dreamer, and highly imaginative and creative. These traits kept him focused in achieving his vision. Being in the entertainment business, these traits are the best suitable for him to be a leader in this area.He is also a risk taker and has courage to accept changes even with high ris k. As he struggled in his early life with the bankruptcy of his early ventures, he still kept focused and took further steps to achieve his goals. He didnt change his career lavatory as result of the bankruptcy. Instead, he kept focused on his dream and believes as he saw an opportunity a head. He also changed with the new technologies and use technology as a way to be innovative.Walt Disney said When you believe in a thing, believe in it all the way, implicitly and unquestionable. This quotation describes his hard effort to achieve his dream.As a leader, he tried his best to have good relation with his employees. He worked closely with everyone in his company. He was willing to help employees to learn about animation. He pushed his employees to attend art school at his expense. This helped improving the quality of the work. Such attitude from Walter helped gaining the loyalty of his employees and increases their enthusiasm. He motivates people by communion his ideas and concerns. He created a work environment where all work to gather in all business aspects.All discussion above shows how Walter communicated his vision and dreams to his employees. He was motivating them by involving them in his dream. He showed them the big picture and described his vision to them. They followed his lead with high enthusiasm to achieve his goals. Disney as a company continued toward success even after his expiry in 1965 and is considered one of the largest entertainment companies around the world.Mr. Walter is classified as transformational leader who influence people to follow him by his charisma. His way of dealing with people created trust, commitment and loyalty of followers which helped in achieving organizational goals and make dreams come true.Mr. Walter said Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world. This keeps Disney moving forward and keeps it successful.Disney has the characteristics of transfor mational leaders of being idealized influence, intellectual stimulation, tell consideration and inspiration motivation. These factors describe his charisma which made him a successful leader.ConclusionHow to manage people become the largest challenges in any organization and is the focus of researchers. Lots of theories have been found to describe different attitudes, behaviors and management practices in organizations and development in this science will never end. As long as people are the key driver of organizations success, managing them will be the first step to achieve goals.As long as there are different people working together, there must be managers who direct them toward achieving organizational goals. Managers guide people to do their work and instruct them in order to reach the organization goals. Managers have particularised knowledge and skills to do so and follow lots of techniques to motivate people to follow their orders. Some managers become leaders who capture p eoples willingness to follow them. charge is doing things right leadership is doing the right things is a famous quote by Peter F. Drucker that distinguish between managers and leaders.This case shows that leaders have strong impact on people where they become followers rather than subordinates. Followers are inspired by their leaders to do their work. Napoleon nap quoted a leader is a dealer in hope. This can explain the willingness of people to follow them. People believe on their leaders which motivate them to follow them. Its a common sense that people will do thing better if they are willing to do it rather than coerce to do it.Walter Disney case shows how leadership makes difference. It also shows how people are inspired by leaders and how they willingness follow leaders. Disney being a transformational leader gained peoples respect and become a loved person. How he involves his staff in his work kept people committed even after his death. His company still successful and his visions are followed till date.People use his quotes as exalt quotations to motivate others. He said If you can dream it, you can do it. He also said All the adversity, Ive in my life, all my troubles and obstacles have strengthened me You may not realized it when it happens, but a kvetch in the teeth may be the best thing in the world for you.People are driven till now by his vision and still willing to follow his lead after his death. He put his fingerprint in all peoples heart. His dream become true and he is an evidence of how leadership important and how it makes differences.