Sainsbury Case Study

Introduction Sainsbury’s is now the third most important food retailer in the United Kingdom. In 1995, Tesco overtook the company to become the market leader after more than 20 years of constant growing. It has recently been pushed back by Asda in 2003. Sainsbury’s Supermarkets employ over 145,000 people, including Sava Centre. A large Sainsbury’s Supermarket offers over 23,000 products, 40% of these are Sainsbury’s own brand. The Sainsbury’s supermarkets serve over 11 million customers a week and as at June 2002 had 463 stores throughout the UK. In the year ended March 2003 it reported worldwide group turnover of over ? 17. 4 billion and profits of ? 454 million, with a total of over 170,000 full-time and part- time staff. The enterprise was founded in 1869 from an idea of John James Sainsbury’s and his wife Mary Ann. The first store was opened in Holborn, London and was selling fresh foods and later specialised into packaged groceries. Their strategy was â€Å"Quality perfect, prices lower†. The stores were very innovative by having their own label lines and presenting the products to consumers in a new way. They had marble counters, mosaic floors, as well as staff uniforms. The success was sudden and many other similar stores were created in London. On every shop, there was a high cast iron sign saying ‘J. Sainsbury’s. In 1922, it became the Uk's largest grocery group, and so got incorporated as a private company under the name of ‘J. Sainsbury Limited'. During these times they promoted quality fresh food produced with their own label line which made them extremely successful. The firm kept on growing even though it had to face the recession during the World War 2. Many stores got destroyed during London's bombardment and the decrease of the national income weakened the society. But in 1956, Alan Sainsbury’s became chairman after his father, John Benjamin' Sainsbury’s death. He came up with a new idea of promoting self-service supermarkets in the Uk after a trip to America. Their goal was to match quality of nationally branded goods with lower prices. The company went through its golden times. Innovative ideas and low cost of production gave the company a strong market position when it went public in July 1973. At the time, the family owned 85% of the firm's shares. It was the largest ever flotation on the London Stock Exchange with ? 14. 5 million available shares. The future of the company looked bright and they start replacing their 10 000 sq. ft. high street stores with self-service supermarkets above 20 000 sq. ft. New stores were opening in all England and the company invested in new technology. In 1991, the group was generating major profits and raised ? 489 million in new equity to fund the expansion of the superstores. In 1992, the long time CEO John Sainsbury’s retired and was succeeded by his cousin, David Sainsbury’s. He had different plans for the firm and decided to bring a change in the management style. But wrong decisions such as reluctance to move into non-food retailing or the indecision between quality or value made the company go down. Problems such as increasing infrastructure costs, stronger and consolidated competition from other stores were starting to rise. The firm was not focusing on low prices anymore but more on the store look and supply chain improvements. Their market and share loss to Asda shows quite well that marketing mix is important to customers. Macroenvironment Political factors Political factors are about how and to what extent the government intervenes into the organization. These interactions may include: * Labor law * Environmental law * Tariffs and quotas * Political stability * Tax policy * Trade restrictions For example, the fact of European Union extensions and new countries joining it, has an impact on the variety of products sold in Sainsbury’s. We can now see some foreign products as Polish beers or Cypriot yoghurts sold in the local supermarket. The goal behind this is to attract new customers by giving them the products they are used to buying in their own countries before coming to the UK. For employment legislations, the government encourages large retailers as Sainsbury’s to offer a mix of vacancies from flexible, lower-paid and locally-based jobs to highly-skilled, higher-paid and centrally-located jobs, as well as employing students, elderly people and working parents. Sainsbury’s offers thousands of jobs to people in the UK, being a labor-intensive sector and having a great impact on the employment rate by hiring large numbers of students, disabled and elderly people. The wages paid to this category might be the minimum wages, but at least the unemployment rate is slightly reduced. In an industry with a typically high staff turnover, these employees provide a higher level of loyalty and try to give their full abilities at the workplace. Trade restrictions between the UK and the rest of the world greatly affect supermarkets like Sainsbury’s as the buyers are not able to find what they are looking for in stores. All the foods imported must pass a strict control in order for us to see them on the shelves. Political stability around the world may also bring a chaos into our fridge. In the case of demonstrations, protests or more serious political conflicts, we can have delays or even cancellations in the arrivals on products in the country. If we just imagine that Brazil went on strike for a week, where would we be getting our coffees from every morning? Socio-cultural factors Socio-cultural factors are about how new trends and styles emerging in the world around us can affect our economy. Our world is changing and developing every day with people adapting new habits and getting aware of new things going on. These can include: * Career attitudes * Safety emphasis Age distribution * Population growth rate * Community works Sainsbury’s can be so called the modern supermarket, following all the new market trends and rapidly responding to all the new demands consumers might possess. It is operating under a good reputation and always following the responsibility for the society and the surroundings, by organizing charity events, sponsoring games, competitions , etc. The last few decades, the population in the UK has been ageing as there is a low birth rate, so Sainsbury’s in return has been hiring elderly employees to satisfy the unemployment gap in that age section. Elderly buyers are looking to purchase affordable, healthy foods which makes supermarkets take actions. In general, there has been a great shift of people wanting to eat healthy and quickly, thus Sainsbury’s has introduced vegetable packets and healthy meal deals. Consumers are always in a hurry not having time to get home and cook a proper meal, so more frozen, ready meals have been offered to them. An increase in immigration of buyers from the Eastern Europe has made Sainsbury’s introduce new recipes and more variety of goods for that group of customers. That is now why we can see Lithuanian or Romanian products as sausages sold in Sainsbury’s. A large number of people from the Middle East living in the UK have also made a big impact, this is why we now see Halal meat or an enormous variety of spices in our local store. Legal factors * Discrimination Law * Antitrust Law * Employment Law * Consumer Law * Health and Safety Law Legal factors are related to the legal environment in which the company operates. Sainsbury’s is in the boundaries of legal factors in all three fields: locally, nationally and globally. There have been many changes in the laws passed in the UK over the last few years, one of the examples being the age discrimination law. This law says that all people, regardless their age should be treated the same at their workplace and promotions should be allocated regardless the age. The upper age for payment of Statutory Sick Pay has been removed, meaning that people over 65 who are still working are entitled to SSP the same way other employees are. This of course has had a big impact on supermarkets as Sainsbury’s as the management has to be very careful when selecting people filling the vacancies and obeying this law. Another example of a legal factor was when The Food Retailing Commission suggested an enforceable Code of Practice should be set up banning many of the current practices, such as demanding payments from suppliers and changing agreed prices without notice. (Mintel Report, 2004) On the 1st of October 2011, the minimum wage in the UK for an adult(over 21) has been changed from 5. 93 to 6. 08 pounds an hour, promising there will be room for more generous change in the future as the economy recovers from the financial recession. This has hit the Sainsbury’s pockets’. 5 pence an hour for each employee can add up to hundreds of thousands of pounds per week for Sainsbury’s. In January 2010, it has been announced that a new law was going to be issued that all under 21s will have to show an ID card when buying alcohol in the supermarket. There were also rises in the alcohol prices during this campaign to discourage people from drinking. This has given Sainsbury’s a hard time, as less people are able to buy alcoholic drinks either due to age limit or high prices. No one can take a wine bottle through the till without proof of age anymore. ) Economical factors Each government has an important impact on each company. Like other companies, Sainsbury’s was affected by a lot of economical factors as: * Taxation charges * Economic growth * Inflation * Exchange rates * Changes in income Each factor has a different impact on company. For example, the taxation charges force the company to increase the price of products to achieve the desired profit. If the taxation charges are low the price of products is lower and when the taxation charges are high, the price is higher. Another factor is inflation. Inflation changes from year to year and affects more and more the customer. If in 2000 with 100? you bought 100kg of sugar, now in 2011 you can buy only 50kg of sugar. The economic growth can affect your company in a bad manner or in a good manner. For example, now we deal with a crisis period and large companies like Sainsbury’s suffer a lot. The economic growth also has some employment effects. We can see a rise in the number of people employed by Sainsbury’s and this affects the United Kingdom economy. Now in 2011 we deal with a crisis period and appear some changes in population income. The number of companies that went in a bankrupt or are nearly to bankrupt has been increased and this results a large number of unemployed people, which means a decrease in sales. Sainsbury’s also established a bank in 1997, part of Lloyds Banking group. Sainsbury’s Bank offers a lot of services like travel money, car, health and life, pet insurances. Also Sainsbury’s Bank covers loans, savings accounts and has its own credit card and security plans. 2) Technological factors â€Å"Forces that create new technologies, creating new product and market opportunities† – Kotler P. amp; Armstrong G. , 2008. Principles of Marketing, 12th Edition. Technology for Sainsbury’s is significant because it helps control the population and attracts new and potential customers. With technology, Sainsbury’s can create new sort of products useful for population. Technological process is improving from year to year and helps company to decrease the product ion costs. In these processes are increasingly used machines and robots and because of this many people lose their jobs. By introducing more machines than people can reduce the waste of products and other costs. The products also are more complex with new facilities. In all these years of existence, Sainsbury’s developed some technological strategies of product selling. The Sainsbury’s improvements of product selling are: * Online shopping * Online recruitment * Bar coding * Self service counter Online shopping improves a lot the sales because it helps the consumers to buy directly the product, without going to the store. The customer has more time to choose the product, compare with other products and also compare the price. Sainsbury’s has also an online recruitment service. This service would save the company ? 4million a year in administration costs. It helps you to become an employee of Sainsbury’s by only sending your CV to their Online Recruitment Office and they will choose one. Bar coding it is a very innovative method of sorting the product. The bar coding helps the company to be more ordered and the customer also. For example, some kind of mobile applications that can scan the bar code and shows you the best price for product. Self service counter is another technological process which reduces the workforce costs and with this service the customer can avoid queues. For example, If you are in a hurry or you have only two or three products and you do not want or have time to sit at the queue you can use self service counter for a fast way to pay for products. 3) Environmental factors Environmental factors refer to ecological and environmental aspects such as weather and climate which can affect a company and may change the number of sales in a large company like Sainsbury’s. A company cannot change the environmental factors, but it does have fair amount of control over impact on its performance. For example, if the number of rainy days will increase, maybe the number of raincoats and umbrellas will increase too. That is how environmental factors affect a company and can have good parts and bad parts. Sainsbury’s also adopt an ecological factor which can reduce pollution. Sainsbury’s Recycle offers customer the opportunity to recycle every old mobile phone, digital camera, MP3 or games consoles and finally the customer receives money. Also Sainsbury’s introduced some sort of facilities for customers to reduce the non-renewable materials (such as oil, coal, gas) and use renewable materials (such as forests). These facilities are: * Home insulation – a facility for your house to stop the heat escaping from your house * Solar electricity – Solar Photovoltaic (PV) panels allow you to generate your own electricity * Feed-in tariff – The Feed-in Tariff is a Government initiative that encourages and rewards people for generating their own low carbon energy through a renewable source. Ecogen – Generate electricity with your boiler – An Ecogen Micro Combined Heat and Power (CHP) system replaces your boiler, burning gas to create heat and hot water, and on average it generates about 30% of the electricity a household needs Sainsbury’s drew up a partnership with British Gas and they established their own gas stations. This partnership aims to help the customers to save energy (non-renewable materials like gas) and reduce the costs by introducing Nectar. With Nectar Collector you can collect points on every day shopping and then you can spend points however you want. Microeconomic environment The general discussion in this part is the market research and the structure of Sainsbury’s market. These factors influence what sort of competition the organisation is facing and how does the organisation manipulate the 7Ps. We are going to look at the internal factors like: Product and services, relationship with customers, charities and supplies. Product and Services To be successful, Sainsbury’s operates through an important market research. Their aim is to increase their sales and to do that they take into account the four marketing mix e. . product, price, place and promotion. Sainsbury’s is in the oligopoly category and as not many firms are in this important category they are always trying to gain market share. The product research is one of the key to achieve their goals. Sainsbury’s is well known for their quality and this is important to beat the competitors. They need to focus on what the customer wants before any othe r company does. In today’s society everybody is attracted by a product with a good quality and Sainsbury’s is able to provide permanently high quality goods. During the year 2004 they have invested in their food ranges and have improved/ developed over 3200 products and Sainsbury’s have constant supply of fresh fruits and vegetables on shelves 24 hours. † To be sure that all the goods are fresh they have a special staff to make sure that the products are not expired. Sainsbury’s is one of the first market dealing with their own products for example; soft drinks and glossaries. Furthermore, it is one of the first supermarkets in the UK to provide its services with a home delivery service. They provide this service to help the older people and to make their customer life easier. Moreover, to improve their sales and make a big growth they have specialised staff trying to take the customers comments and needs. Therefore they can improve the product with most negative comments and vice versa. In Sainsbury’s, the promotion is an important factor to introduce a new product on the market. It has to be advertised to be sure that the customer is aware of it. The concept is to create a message which is directly targeted to the people. To make sure that the new product is going to be very popular they make promotion on it for example during the first month. In addition they make different offers in every period of the year. During the summer it is going to be on the fruits and frozen products while during Christmas they make discounts on every product to influence the customer to buy more. All these advantages allow them to be well differentiated from their competitors. Finally, Sainsbury’s have different types of stores which are providing different types of services. When customers want to buy a small amount of goods they can go to the local Sainsbury’s which providing less goods. For larger amount of foods, the customers can go to the large stores. They have more products and more services around e. g. public transports and car park facilities. Relationship with customers The relationship with the customer is very important and it is a factor creating more popularity for the firm. In every business the customer is seen as the most important ‘key’ for the company to work well. If the customer is not enough satisfied the company will loose its popularity. For Sainsbury’s, it is very important to keep a close relationship with their customers by providing good quality food but at a fair price. The Human Resources department involves the management of people and them different key areas. One of the most important one is the customer service assistance. Employees are trained to give a great service to the customer. For instance; in Sainsbury’s there are the cashiers but customer may also see some employees who help the customers with the selection of goods and packaging. One more key attribute about Sainsbury’s is that they provide good relationship to their customers and have an internet- based services which have deliver efficient home delivery and 93% of UK households are currently using their internet services. Furthermore, after a survey in 2004/05 were they mention capitalist from the sacrifices made by J Sainsbury’s to continue good relationship with their customers. In 2004/05 also reduces prices on 7. 000 products and the typical week’s shopping cost 1. 6 % less than a year ago. Moreover, J Sainsbury’s were named organic supermarket for the third time in 2004/05 period time. And supported Taste of Success in a link which promotes Food education and cooking in Schools and for this activity have participated more than 250. 000 children. Moreover, customers are attracted by a product not only for the price and the quality but also by the package. Even if they don’t think it pass through their mind when they buy the product, the package is one of the most important things and the sales are going to be higher with a coloured and attractive package. Finally, the main aim is to have customers who are dependent on the supermarket. Therefore, Sainsbury’s try to keep regular opening hours and they make sure that the queuing times are not excessive. Moreover, they make sure that the products are always available because when you have to deal with an accustomed customer, you can’t say to him that the product is out of stock because there is a chance that this customer is just coming for one product only. To reduce the cost, Sainsbury’s is always equipped with a store manager. His job is to ensure that the actions are fast with good quality. If all the operations are done effectively then, the costs will be low. Charity J Sainsbury's is one of the big companies which strongly believed that success is not only how to increase the profits of the business and also a different section that works on how to help people that have any kind of problems. For example J Sainsbury's in 2004/05 supported several national charities and donating food and equipment. Moreover in 2005 J Sainsbury’s customers were using coins machines in their stores. The machines take a 7% commission which raised the following sums in 2004/05: Children in Need gave ? 15. 233 also for British Red Cross gave ? 17. 881. Moreover, gave ? 18. 015 for Cancer Research and ? 9. 361 for Unicef. Furthermore, J Sainsbury's gave for British Heart Foundation ? 9. 627 and ? 5. 533 for WWF and for Red Nose Day 05 gave ? 3. 300. In addition, J Sainsbury's have donated 150. 000 thousand pounds to Children Society in support to encourage young people to eat healthy. Also, all J Sainsbury’s stores have charity boxes where customers can donate their change to local charity. However, J Sainsbury’s after all these benefits which helped a lot of people is still continuing to provide help to people with needs. In 2004 J Sainsbury’s collected a total of ? 1. 7 million from collogues throughout the company and from customers at various stores which then donated it to the affected populations of the Tsunami in Thailand. Also J Sainsbury’s for one more time revealed their sensitivity for people who need financial support. Last May colleagues have raised ? 3. 000 for charity which helps children in need with shortened life expectancy . Children with illnesses require expensive equipment and J Sainsbury’s brand raised the money and the charity is able to provide some of this equipment. According to the aforementioned, the humanitarian efforts from people that work in J Sainsbury’s give pleasure and happiness in people with needs. Phillip Wardman , online groceries manager at J Sainsbury’s York store dedicates his leisure time to support the Yorkshire Air Ambulance which relies solely on donations from the public. This year he organized a 24- hour bike ride from Edinburg to York covering 210 miles. Moreover, Phillip Wardman said he wanted to do something different for the charity and this certainly was challenge. However, he had been named ‘’Local Hero ‘’ by the York store and he was also awarded by their Chief Executive, Justin King. In my opinion the success for all the kind of businesses is not only to find profit and loss the end of the season and perform accounting procedures . Of course it is essential for all the businesses to find out how well the sales went the previous year but it is also important to think how you can help people who are unable to have the same benefits and the chances as the others. Services J Sainsbury’s brand aim in every day basis is to provide an easy access to customers. At present J Sainsbury’s are experimenting new approaches which can reduce queuing times at checkouts. Moreover, in 34 stores customers can use a hand-held scanner to scan theirs items while they shop at Sainsbury’s. Also, they have introduced self services checkouts in 58 stores nationwide. J Sainsbury’s have been reported to have 600 drivers operating more than 400 vans providing services in 2005/2006 and were serving 38. 000 customers per week. In addition, J Sainsbury’s was the first chain store to sing up to the guide dogs for blind people street charter in 2005. This aims to provide the right support for blind or partially sighted customers. SWOT of Sainsbury’s SWOT analysis is a strategic management method used to assess the strengths, weaknesses, opportunities, as well as threats associated with a project or a business venture. It involves laying down main objectives of a business project in addition to identifying the favorable and unfavorable internal and external factors that may affect the achievement of a given objective. It also helps in identifying suitable areas for development. Identification of SWOTs is essential because subsequent steps in the planning process for achievement of the objective may be derived from it. First, the decision makers, using SWOTs, ought to determine whether the objective is achievable. In the event that the objective is not achievable, the process is repeated after selecting a different objective. The aim of any SWOT analysis is to establish the key internal and external factors affecting the achievement of an objective. The internal factors are strengths and weaknesses, which are dynamics from within an organization while opportunities and threats are forces from outside of an organization are the external factors. These come from within the company's unique value chain. Sainsbury’s is an internationally recognized chain of supermarkets based in the United Kingdom. Its headquarters are situated in London which is a strategic place due to ease of accessibility. It owns J Sainsbury’s plc. : This is the main company of Sainsbury’s Supermarkets Ltd. The main competitors of Sainsbury’s are Tesco and ASDA who overtook it as market leaders. Their other investments are in banking sectors and property management. In 2004, Sainsbury’s performance improved and this has been attributed to Justin King, its current CEO. In our analysis of Sainsbury’s, we focus on their strengths, weaknesses, opportunities and threats. Strengths Strengths are features of a business that are used as a basis for developing competitive advantage. Sainsbury’s has been in market for a substantially long period of time. This is enough to make it popular among its loyal customers, therefore is has used marketing and unique branding techniques to capitalize on the U. K market. Differentiation of products and services offered has been determining factor to Sainsbury’s success because it states what the company stands for. Not only does it serve United Kingdom customers but it also has other chains stores, self selection stores and supermarket across major European countries. The companies’ logo was designed with a conspicuously orange color, which is a key factor in its identity. With its current Chief Executive Officer, Sainsbury’s has seen total transformation symbolized by its growth rate, a high stock turnover and huge profit margins after tax and dividend deductions. Justin King has managed to employ and upraise his current staff and this has been a major step towards facing competition posed by ASDA and Tesco. Furthermore Sainsbury's has been involved in community initiated programs. As a company it appreciates its place in society and it is obliged to give back to the community through social responsibility. This has won the company not only customers approval but also favors from environmental activists who portray it as having a good brand. Another factor that has seen Sainsbury’s through the hard hit times to become strengths is use of advertisements. Advertisement is an art, which should be done skillfully to create a lasting impression in the eyes of customers. Keeping this in mind, Sainsbury’s chain of supermarkets has used celebrities to advertise specific product groups boosting sales. Embracing online advertisement has been a major factor in promoting its products both locally and internationally where interested customers then transact through e-commerce. In summary, the main strengths portrayed in Sainsbury’s SWOT analysis include; reputable management, skilled labor force, advertisement, loyal customers and a strong brand name. Weaknesses Weaknesses are characteristics that place a business at a disadvantage relative to others. The absence of certain strengths may be viewed as a weakness. For example; a weak brand name, high cost structure, lack of patent protection, poor reputation among customers, lack of access to key distribution channels and lack of access to natural resources. In some cases, a weakness may be the flip side of strength. Sainsbury’s has failed to protect its markets against threats and potential new entrants. Being better placed with high competitive advantage, it ought to have utilized the opportunity as the first chain of supermarkets in the U. K to remain a market leader. To implement this it could consider being a price leader of the entire market enjoying economies of scale to the disadvantage of its competitors. By so doing Tesco and ASDA could have found the market too harsh for them to compete therefore reducing their activities. Lack of brand visibility has been a lacking factor in the success of Sainsbury’s. For products to sale they have to be organized and properly arranged on the supermarkets shelves for customers to see and select. Therefore supermarket shelves need to be spacious enough to accommodate oods and allow ease of access incase a customer picks on a given product. In trying to fix the problem of inventory display and shelf space, the results were even more disastrous. The new arrangement format was more confusing to customers. Opportunities Opportunities are external chances to improve performance in a business environment. The external environmental analysis may reveal certain new opportunitie s for profit and growth. Examples of opportunities include; use of new technology, loosening of government regulations, removal of tariffs and trade barriers. Sainsbury’s has great opportunities, which could see it back to the top. They have a great opportunity to win back the trust of their target customers through better customer service. Loyalty program is another great way of safeguarding repeat sales and committed customers. The company also has shares in financial services sector, though there might be new business opportunities to explore. Alternatively, Sainsbury's could use its chain of supermarkets and other business investments to secure its financial future just incase of economic recession or as a prospect for investment. Threats Threats are external elements in the environment that could cause trouble for the business. Changes in the external environmental also may present threats to the firm. Examples of threats include: a change in consumer tastes in favor of competitors products, presence of substitute goods in the market and stringent barriers to trade. Sainsbury’s needs to invest in more environmental programs despite knowing that it will not directly benefit its stakeholders. Economic meltdowns are beyond an organizations control, therefore the shaking world economy is a threat to Sainsbury’s group of businesses. REFERENCES 1. Brassington F. and Petit S. , 2006. Principles of Marketing, 4th ed. 2. Prentice Hall; Pearson Education. 3. Kotler P. nd Armstrong G. , (2008), Principles of Marketing Twelfth Edition 4. Brassington F. and Petit S. , (2009), Principles of Marketing Fourth Edition 5. Katameni,2010. Macro environment and The marketing mix used by Sainsbury’s [online] Available at: [Accessed 19 November 2011] 6. User: ukstudent , 2008. SWOT, PESTEL and Porter's 5 For ces analyses of Sainsbury's [online]. Available at[Accessed 20 November 2011] 7. Mark Tran, 2006. Sainsbury's introduces compostable packaging [online]. Available at;URL:http://www. guardian. co. uk/environment/2006/sep/08/supermarkets. business;[Accessed 20 November 2011] 8. Anonymous, 2011. Products and services[online]. Available at: ;URL:http://www. sainsburysenergy. com/products-and-services. html? bghlinkid=HP1016; [Accessed 22 November 2011] 9. Anonymous, 2011. Save ; Create[online]. Available at: ;URL:http://www. sainsburysenergy. com/save-and-create. html; [Accessed 22 November 2011] 10. Frances B, Stephen P (2006) Principles of Marketing, 4th Edition, Pearson Education Limited Publisher 11. Sainsbury’s (2011) Retrieved from (online) at http://www. sainsburys. co. uk/home. htm [Accessed on:19/11/2011] 12. Sainsbury’s  (2011)  142 years of history,  [online] Available at: http://www. j-sainsbury. co. uk/about-us/sainsburys-story/ [Accessed: 18th Nov 2011]. 13. Race to the top  (2011)  Sainsbury's results,[online] Available at: http://www. racetothetop. org/results/result6/page_1. htm [Accessed: 17th Nov 2011]. 14. Wikipedia  (2011)  Sainsbury's results,  [online] Available at: http://en. wikipedia. org/wiki/Sainsbury's [Accessed: 16th Nov 2011].

A Nursing Research Critique Essay

McGrath, M., Lyng, C., & Hourican, S. (2012, September). From the simulation lab to the ward: Preparing 4th year nursing students for the role of staff nurse. Clinical Simulation in Nursing, 8(7), e265-e272. The length of the title of the study is important. According to Connell Meehan (1999), the title should be between 10 and 15 words long and should clearly identify for the reader the purpose of the study (Coughlan, M., Cronin, P., Ryan, F. 2007). Parahoo (2006) said that titles that are too long or too short can be confusing or misleading (Coughlan et. al. 2007). The title of the study â€Å"From the simulation lab to the ward: Preparing 4th year nursing students for the role of staff nurse† is consist of 18 words. The title maybe too long and does not clearly reflect or represent the variables used in the study. A research problem is often first presented to the reader in the introduction to the study (Bassett and Bassett, 2003). The problem was not stated clearly in the introduction of the study. However, the authors have referred to it as the purpose of the study. In either case the statement should at least broadly indicate to the reader what is to be studied (Polit and Beck, 2006). The purpose of the study was to determine the relationship between management styles and nurses’ retention at private hospitals using the Likert’s Profile of Organizational Characteristics to: (1) measure the nurses’ perception of management styles in their work unit; (2) to allow nurses to briefly describe the management system as they perceived being practiced in the organization; (3) and to give them an opportunity to indicate which management system do they desire in the future, all of which were given to staff nurses in in-patient units in different hospitals. It is significant in the nursing practice and administration since it is focused on the management styles and retention of staff nurses. The researchers presumably stated that Managers who retain staff start by communicating clear expectations to the nurse. It is said that they share their picture of what constitutes success for the nurse with regard to both the expected  deliverables and the perform ance of their job. These managers provide frequent feedback and make the nurse feel valued. When a nurse completes an exchange with a manager who retains staff, he or she feels empowered, enabled, and confident in his or her ability to get the job done. A research hypothesis is the statement created by researchers when they speculate upon the outcome of a research or experiment (Shuttleworth, 2008). It must be a specific, testable prediction about what you expect to happen in your study (Cherry, 2012). However, there was no mention of a hypothesis in the study. Also, its absence was not justified. A literature review is a process of reading, analyzing, evaluating, and summarizing scholarly materials about a specific topic (Sage, 1998). There should be clear links between the aims of the research study and the literature review, the choice of research designs and means used to collect data, the discussion of the issues, and its conclusions and recommendations (Nordquist, 2009). In terms of this, the study has various references that can reinforce their research statement. Before the study was conducted in three private hospitals, permission to conduct the study was obtained from the ethical committee of the Faculty of Nursing, as well as directors of the studied hospitals to collect necessary data. However, it is not indicated in the study if they followed the principle of confidentiality and full disclosure during the data gathering. Complete confidentiality of information provided by the subjects will not be publicly reported or accessible to others (Polit & Beck, 2008). The design used in the study is correlation-descriptive. A correlational study is a method designed to determine if two or more variables are associated with each other. Descriptive method is used to describe the present behavior or characteristics of a particular population. The population and sample were described sufficiently. In addition, Roscoe (1975) suggested some simple â€Å"rules of thumb† for selecting appropriate sample sizes based on an analysis of acceptable confidence levels in behavioral research studies (Alreck & Settle, 2010). The general recommendation is that sample sizes be at least 30 and need not be larger than 500 (at 500, sample error will not exceed 10 percent of the standard deviation about 98 percent of the time). Furthermore, within this range of 30 to 500, it is appropriate to sample 10 percent of a population (Alreck  & Settle, 2010). The population size of the study is 228 which are within the limit of Roscoe’s Rule of Thumb. The instrument utilized was the Profile of Organizational Characteristics (POC), which was in an 8-point likert scale. According to Chomeya (2010), an 8-point Likert Scale is appropriate to research that has several variables because it will make the test as a whole. An 8-point likert scale prevents bias present in a 5-point scale (Chomeya et. al. 2010. The questionnaire was translated into Arabic and was tested for relevance and reliability. Cronbach’s alpha was used and it yielded 0.89, which indicates good reliability. After obtaining consent, the data collection was done which included three phases. During the first phase, the researchers obtained a list of number and names of all nurses. All of those that are obtained are interviewed and oriented with regard to the study and the concern of the instrument to be used. The second phase commenced 9 months after the first phase. Data were collected from director of nursing and head nurses about the numbers and name of nurses who had quit and reasons for leaving their units. The reasons are then classified into obligatory and non-obligatory reasons. Nurses’ retention was calculated in the last phase by subtracting the number of nurses who had quit the hospitals from the total number of nurses available during data collection, divided by the total number of nurses and then multiplied by 100. A rule of thumb is that studies that are descriptive in design only use descriptive statistics (Polit and Beck, 2006). Inferential statistical tests are used to identify if a relationship or difference between variables is statistically significant. Inferential statistics, which are based on the laws of probability, provide a means for drawing conclusions about a population, given data from a sample. In the study, the researchers performed data analysis using SPSS version 11.5 for Windows using descriptive and inferential statistics. The researchers clearly defined what statistical tests were undertaken and why these tests  were used. To enhance readability researchers frequently present their findings and data analysis section in tabulated forms of data by categories. This can help the reviewer determine if the results that are presented clearly answer the research questions. The flow in the discussion of findings is also logical and it is related to the literature review thus placing the study in context. The significance of the findings should be stated but these should be considered within the overall strengths and limitations of the study (Polit and Beck, 2006). The researchers have explored the clinical significance and relevance of the study and the implications of the study are well stated, and the researchers impose recommendations with regard to their conclusion.

Man and the Machine Essay

From the aeon of the history, we have perceived that man has been developing at jet speed in the fields of science and technology. Man, who once lived in the forest, in the natural state, is now on the cliff of mechanical advancement. The question arises today is, â€Å"who made whom? Did machine make man or man made the machine? The question might seem obscure or absurd but it intrigues us to ruminate over. The life leaning upon the Nature has taken a hue turn towards machines. Hence it’s difficult to operate man away from machines and visa versa. With the embrace of machines man has become systematic and machine perspective towards living. Man in history invented machines but became dependent too. Once man had cure in the nature, joy in the lap of nature and lived a satiated life in the bosom of Nature. Machines have denatured man. Machines that assumed â€Å"Nano† forms became part of man. Today one can’t but has to lean on them to survive. At present the machine is helping a small minority to live on at the exploitation of the masses. The motive force of this minority is not humanity and love of their kind, but greed and avarice. The craze of cell-phones is the best example today. We find no men without mobile. It’s a small machine that operates man in all his advancements. It’s not wrong to have such machines but the attachment and dependency of living on them has curtailed human freedom, energy and the strength. Ostensibly, it has become inseparable part of human living. Advances in technology have resulted in man feeling more isolated, alienated and lonesome as computers and i-pods have replaced human interaction. No man is sensitive to their feelings like machines when they are engaged by them. Should machines dominate us –rational, free human beings or should they be used for the development of our skills, talents and relationship? The question is applicable to all. Let us make the best of it to make the world a beautiful place to live in.

Employee State Insurance Act Essay

The Act in fact tries to attain the goal of socio-economic justice enshrined in the Directive principles of state policy under part 4 of our constitution, in particular, articles 41, 42 and 43 which enjoin the state to make effective provision for securing, the right to work, to education and public assistance in cases of unemployment, old age, sickness and disablement. The act strives to materialize these avowed objects through only to a limited extent. This act becomes a wider spectrum than factory act, in the sense that the factory act is concerned with the health, safety, welfare, leave etc of the workers employed in the factory premises only. But the benefits of this act extend to employees whether working inside the factory or establishment or elsewhere or they are directly employed by the principal employee or through an intermediate agency, if the employment is incidental or in connection with the factory or establishment. Origin: The Employee State Insurance act was promulgated by the Parliament of India in the year 1948. To begin with the ESIC scheme was initially launched on 2nd February 1952 at just two industrial centers in the country namely Kanpur and Delhi with a total coverage of about 1. 20 lakh workers. There after the scheme was implemented in a phased manner across the country with the active involvement of the state governments. Objectives: The ESI Act is a social welfare legislation enacted with the object of providing certain benefits to employees in case of sickness, maternity and employment injury. The insured employees and their dependants are entitled to the following benefits: * Medical benefit

Educating Rita movie Essay Example | Topics and Well Written Essays - 750 words

Educating Rita movie - Essay Example Rita became ambitious after studying literature. IV. Third Argument: Literary education provides a path for self-discovery enabling us to identify our needs and meet them. V. Fourth argument: Literary education can benefit anybody in ending ignorance. It changed Rita from an ignorant woman to a confident sophisticated woman. VI. Counter Argument: Opponents of literary education as beneficial to anyone would argue that it altered Rita’s social life negatively. However, it was because of the husband’s ignorance that the marriage failed to work. VII. Conclusion: In conclusion, the play Educating Rita depicts that literary education change anybody’s life positively. It changes Rita from illiterate, ignorant woman, studies literature. She eventually becomes transformed into an ambitious confident woman. Everybody Can Benefit From a Literary Education Introduction Educating Rita is a play that revolves around a woman by the name Rita, who aspires to get educated and al ter her social class. In the same play is another character by the name Frank, who is Rita’s tutor, educated but appears disinterested with life. Throughout the play, Rita views education as the only path towards change. This makes education one of the major themes in the play. Literature characterizes the statues of the people living in a given society. Therefore, the kind of literature written by people living in a given society can be used to study that society. In the play Educating Rita, there is clear depiction of how the society perceives different aspects of life. Therefore, literally education can help anybody understand a given society without having to live within that society. For example, through studying this play, we are able to understand the society that Rita was living in. we experience that hardships that she had to undergo in her daily life. People living in a similar society can benefit from this literally study and learn how they can deal with their chal lenges and succeed in life. This essay argues that everybody can benefit from a literary education. Literary education has great magnitude of bringing positive change in our lives. In the play, education contributes greatly in bringing change in Rita’s life. Although the change may not be instant, it may take time but it can eventually alter the life of everybody who takes literature studies positively. Education molds the way we view things. In case of Rita, she starts of as an illiterate girl who barely understands anything. She is working as a hairdresser with little understanding of the world. Little by little, she becomes knowledgeable and sophisticated. Therefore, literary education is capable of benefitting everybody who undertakes it (Russell 2-6). Everybody can benefit from education since it enables us to set and achieve goals. Rita starts of as poor girl struggling financially with little education. Her main obstacle is her inability to communicate effectively. Her accent and poor mastery of language makes her feel out of place while among other students. She can barely suit in the school. However, as she continues with her education, she becomes motivated, confident, and ends up having achieved most of her goals. When she achieves in her literature studies, Rita realizes her capability and gains confidence that she could achieve in her life. Communication skill plays a major role in education. Therefore having good mastery of literary education

Important assignment -527 Research Paper Example | Topics and Well Written Essays - 1000 words

Important assignment -527 - Research Paper Example The capital city has a cold climate but is made colder by the nearness to Mount Kenya (Hornsby, 2012). The various inhabitants in Kenya are the Bantu, which takes the greatest percentage, followed by Notes. These put together, comprise of 97%. The coastal region is inhabited by European, who began exploring those areas and Arabs since the early times. Settlements began divisions when Kenya was colonized by the British Empire in 1985 and at around 1920, a clear way was prepared for their settlement. The Kenyan republic attained its independence in 1963, where it got the freedom to rule itself. It placed Nairobi to be its capital city that deals with commercial services with a great specialty in Agriculture. Kenya grows coffee and tea. The Swahili word came from the Bantus and was taken to be the mother language of the Swahili people in the coastal area. It became an official and national language for the country. Some vocabularies of Swahili got meaning from the Arabs time of the invasion in the coast, when they mingled with the Arabs who spoke Muslim and is a composition of some German, English, French and Portuguese (Steers, SaÃŒ nchez-Runde, & Nardon, 2010). The language was first spoken in the coast along Tanzanian border, before been made formal after independence by the then president of African Great Lakes region. The word then spread via fishermen in different coastal islands. Swahili began spreading along other regions from traders who dealt with cloves. During the trade time, they preferred the style as they maneuvered to other areas and in turn made people adopt. The word spread easily within the islands because the traders had established extensive contact with the people coming in and out of the coastal area. These made it a bit famous by the sixth century to Dar-es-salaam in Tanzania and most Kenyan regions. Currently, the biggest part of Kenya’s population is now in a position to speak Swahili. These are evidence where most

Critical Paper of Was the CIA's fake vaccination program in Essay

Critical Paper of Was the CIA's fake vaccination program in Abottbad,Pakistan a justifiable method in the effort to capture Osama bin L - Essay Example In April, nurses gained access to the unusually-security-conscious compound, using the ploy of giving free hepatitis B vaccine (Shah). This news upset numerous healthcare and nongovernmental organizations (NGOs), because it can create a major setback in their campaign against polio in Pakistan and other countries (Rauhala, 2011). Supporters of the program claim the CIA confirmed that the vaccination program was not fake at all. For them, it served a greater end of capturing a very influential terrorist group and it gave justice to all victims of the September 11 attacks. However, despite whatever good this program might have done, the CIAs vaccination strategy was not justified, because it produced hard-to-reverse effects on an already-ailing integrity of public health programs in Pakistan and other developing countries, on the security and credibility of NGO personnel operating in conflict-ridden areas, and on expanding conspiracy theories. The CIA cleared that the vaccination program was not fake at all, and this clarifies the underlying credibility of the vaccination program. This statement supports the justification of the program, because it stresses the responsibility of the Pakistan government in ensuring that the vaccination program continued, not the CIA. A senior U.S. official pointed out that the vaccinations were real: â€Å"Dr. Afridi was asked only to continue his program. The vaccinations were real, and he never harmed a soul in the course of this campaign† (Ignatius, 2011). Though it is claimed that the vaccination doses were not completed in some target areas of the program, this shows that the CIA did not derail or concoct any health public campaign. The CIA is not responsible for Pakistan’s success or failure in its healthcare programs. The CIA is only accountable for the success of its vaccination strategy, so that it can attain its primary objective of eliminating Osama bin Laden. Henc e, the CIA did not malign all