Case Study Analysis Example | Topics and Well Written Essays - 500 words - 1

Analysis - Case Study Example As far as business-to-business dealings are concerned, the available e-marketplace for Raffles is hospitalitybex.com that is directed at the hospitality and service industry, which was developed together with a number of strategic partners with the aim of offering a solution to making the procurement process efficient. It also enables the organizations that are in the hospitality and service industry cut costs in the supply chain by getting rid of any inefficiency (Turban, King & Lang, 2009). In its e-marketplaces, Raffles takes advantage of the fundamental qualities of the luxurious Raffles Hotel products to engage with the audience that is available online while having a defined and clearly constructed navigation system that has developed a corporate portal. Founded on the strategies that are specific to individual hotels, the audience that is targeted and the product mix, the navigation of the website reflects a hierarchical structure. Each of the sections stands for an order of authority that assists in laying out the organization of the web site while moving the users of these websites with ease in the direction of a set of services that include the reservation process. Raffles has also come up with electronic catalogues as well as having e-procurement that utilizes reverse auctions as mechanisms that assist it in being successful. Raffles can continue taking advantage of the increased market efficiencies by making sure that it expedites and enhances the functions that it is associated with while making sure that is greatly reduces the costs that are linked to reducing the associated costs. Raffles can further improve the search engines; e-auction and payment gateways that it deals with so that it can further enhance the success of its e-marketplace. The business models that are utilized by Raffles and associated with supply chains include