Consumer Awareness

Definition Consumer sureness is making the consumer aware of His/Her rights. Consumer awareness it a kaleeting term. It means thatconsumers note or are aware ofproducts or services, its characteristics and the other marketing Ps (placeto buy, set,and promotion). Usually commercials and ads increase consumer awareness, as wellas word of mouth(a comment from someone you know somewhat a product or service). 1 Need we need it so we exit not be misled by producers,it explains if what webuy is worth toour money.. nd not harmful to us and to environment . Many people are analphabetic oftheir rights to earn nurtureed against the victimisation by somany others. So when there is aforum for such redress of grievances there seems to beno such exploitation by many and becomes a rare one. So in order to get a clear pictureof the take of exploitation ofconsumers, the awareness is required.2. Role of producers halal labeling, full information, health warnings, handling information, expira tion date,etc. eep to requirements, norms, standards labelproducts according requirements,providing truthful facts They imbibe to produceand deliver the goods/services of right noteat right price at right time at right placeat right quantity with right faceIf they are providing a service they should slabber it out with due skill and care. They mustinessinessalso make sure that any materials they exit as part of this service are fit for the purpose. It is also vile for a supplier to cut off, or threaten to cut off, bring home the bacon to areseller (wholesale or retail) because they have beendiscounting goods or advertisingdiscounts below prices setby the supplier.Some of the jet methods of exploitation are 1. Under weight and undermeasurements not mensural or weighed correctly2. Substandard Qualitydefective homeappliances and medicines beyond expirydate3. tall pricescharging above the retail price4. DuplicateArticlesselling fake items in the separate of the original5. A dulteration and Impurityis doneto gethigherprofits6. Lack of goloshDevicesabsence of inbuiltsafe guards in appliances7. ArtificialScarcity government noteboard and blackmarketing8. False andIncomplete Informationmisleading information on quality, durability,and safety. . Unsatisfactory after sales Servicehigh cost items worry electronics and carsrequire constant and regular service. 10. Rough behavior and Undue conditionsharassment in getting LPG connection ora telephone connection.. Factors causing exploitation of Consumers. 1. Limited Informationproviding full and correct information will protagonist in thechoice2. Limited Supplieswhen goods and services are in short cater then price shootsup3. Limited Competition. single producer may assure the market in terms ofprice and stocks. 4. Low Literacy. illiteracy leads to exploitation.Hence Consumer sensation isessential. Riseofconsumer Awareness Kautilya was one of the earliest to write inhis Arthashastra most the need for Cons umerawareness and nourishion. With the growth of private sector there is a greater needfordiscipline and regulation of the market. Consumers must be aware of the sale andpurchase of goods, the health and security aspects also. Ensuring the safety of sustenance itemssold in the market is essential these days. Legal measures for consumer safety and consumer awareness must be uniform, andtransparent in terms of prices, quality of goods, andstocks.Consumers must have thetools to combat malpractices and protect their rights. secures and Duties of Consumers As codified under the Indian Laws theConsumers have the following Rights 1. RighttoSafetytoprotect againsthazardous goods2. Rightto beInformedabout price,quality, purity3. Right to Chooseaccess to a varietyof goods and services at competitive prices. 4. Right to be Heardconsumers interest and welfaremust be taken care of5. Right to seek Redressalprotection against unfair trade practicesand settlinggenuine grievances. 6. Right to Co nsumer Education. Kowledge about goodsand issues related toconsumers. Duties 1. Get a billfor every important purchase and also theWarranty card2. Check the ISI mark orAgmark on the goods3. Formconsumer awareness groups4. Make a accusation on genuine grievances. 5. Consumers must know to exercise their rights. Consumer protection notice 1. Legislation concerning Consumer Rights. The Consumer Protection Act 1986 provides for consumer disputes redressal at the stateand national level. With the help of this right the agencies rear solve grievances in aspeedy, simpleand inexpensivemanner.A separate division ofconsumer affairs wasset up at the state andcentral government. A threesome tier system of consumer courts at theNational, State and District levels were set up. These agencies have done good work byhandling lakhs of crusades. 2. Public Distribution System .To protect the poor from pricerise and black marketing the government nutrient security tothe poor by supplying essentials through the ration or Fair price shops. 3. Standardisation of Products .These are done to assure thequality of products.The ISI stamp on goods is placedby theBureau of Indian standards. This caters to industrial and consumer goods. These goodscan betrusted to confirm tospecific standards. Agmark is meant for Agriculturalproducts. At the International level the International Organization for Standardization (ISO) locatedin Geneva sets common standards. The FAO and WHO provide food standards. 4. Legal formalities for filing a complaint .The complaint can bewritten on plain paper. The supporting documents like the warrantycard must beattached. A lawyer is not required. We can argue our case