Friday, April 5, 2019
Architectural Designing Firm Business Plan Marketing Essay
architectural Designing Firm Business Plan Marketing Essay modern Island Designers Associates (C.I.D.) testament be an architectural Designing as well as Cost Estimating, building Construction, project Management and Consultations strain specializing in residential and sm all told commercial structures in the Jamaican domestic and commercial trade, temporarily ground reveal of my home in the Kingston 10 field of honor of Jamaica. The business depart provide consultation and Draughting function using technologically superior processes, providing greater value for clients and enhanceddesign and braid.The target clients are segmented into three categories potential and existing home owners and developers initially. Contemporary Island Designers competitive edge pull up stakes be the noesis of digital-establish design resources, creativity and results orientated. Superior customer supporter provide alike bea betoken of firm diffe countercurrentiation.First year take i ns are expected to reach $xxxxx and increase to $xxxxx by the ternion year of operation. We will be profi turn off within three years of starting.The closely prodigious challenges onward include (a). securing a suitable location (b) establishing the initial client base and (c) flecking the business to be able to discombobulate a presence in a larger trade.This business plan outlines the objective, focus, and murder of this start-up firm.1.1 MissionContemporary Island Designers Associates will offer a newborn type of digital interactive media for both(prenominal) the client and the builder. This media will clearly show the client and the builder exactly what the design will await like in a three dimensional (Animated) perspective and the method(s) of construction.With this new form of media, the client does not have to know anything about Architectural designing graphics or terminology (floor plans, sections, elevations construction documents) to have a clear understandin g of what the end result will look like. This is possible by dint of the lend oneself of com geter-rendered images and interactive video.This media will be taken one step further by using it in the construction documents as well. The builder(s) may be provided with an interactive video rendering of the entire building containing both visual photographic quality images and construction specs. Specific details will be worked out in three dimensions in such a way that anyone who knows how to use a computer will be able to access and understand this new means of Architectural presentation.1.2 Keys to SuccessProvide a renovation that is technologically superior to the competitions.Utilizing the skills and knowledge gained in a competent and efficient manner through a diverse staff of Architectural Technologist/Draughtsman to provide a wide variety of crossroad styles.A large array of connections and associations with reputable professionals and business executives.ObjectivesTo establ ish and keep satisfied a extensive client base.To provide quality workmanship to satisfy costumer(s) needs and to sustain the reputation of designing and construction in the Jamaican industry.gross revenue of at least $540,000 in socio-economic class 3and $725,000 by Year 4.Market expansion of 20% per year via theInternet and other mediums.Creating new niche in market byYear 4of three dimensional construction documents and interactive digital presentation to clients. companionship drumheadContemporary Island Designers Associates will provide a service of Architectural designs via digital media to the limits of technology. This approach willoffer optimal efficiency to the firm and superior value, design processes, and construction methods to the client.2.1Businnes OwnershipContemporary Island Designers will be created as a Kingston operation establish initially in the Molynes Road area. It will beowned by its principal investor and operator, Mr. Miguel Wood.2.2 Start-up SummaryCon temporary Island Designers start-up costs total $xxxxx. The most significant purchases needed are a plotter, office printer, and desktop and laptop computer. Five hundred thousand dollars ($500,000) will be needed in cash to sustain the business for the number 1year to c all over rent and wages until a profit is make.2.3 Company Locations and FacilitiesTheinterim office of Contemporary Island Designers Associates will be find at my home at Tamarind Avenue, Kingston until dedicated office space is secured.ServicesContemporary Island Designers Associates will provide many levels of service such as Architectural Designing and Planning, Cost Estimating, Building Construction, Project Management and Consultations to provide to large and smallcorporations and entities, along with making it affordable for middle and amphetamine socioeconomic classes.3.1 Service DescriptionIn order for Contemporary Island Designers Associates to provide this new innovative service of digital media, th e company will use high speed computers running programs such as AutoCAD, AutoCAD computer architecture Rivet Architecture and 3D Max. To keep up with changes in technology, Contemporary Island Designers will investigate all up and coming software related to digital 3-D design to stay at the headland of the market. Again, this is a key strategic component to differentiate the firm and to optimize productivity and efficiency.Market digest SummaryContemporary Island Designers Associates will provide its service to home owners who are looking to start new construction, remodel, as well asdevelopers and contractors and other private parties in the domestic markets. Although we are going to cater to a relatively broad scope of customers, the business will decide what the target market is based on gross revenue and trends experienced in the initial months of operation.4.1 Market SegmentationPotential clients for Contemporary Island Designers Associates market are broken down into four categories home owners, developers and contractors. Home owners and potential home owners are the largest theme based on shear population and this will be emphasized inall of the business marketing and promotional efforts. Targeting the remainingtwo groups will be dependent upon establishing meaningful relationships, and responding and qualifying for put across for proposals.4.2 Service Business analytic thinkingThe Architecture/Designing business across the country is primarily made up of small- to mid-sized firms specializing in a particular architectural/design type. But there are also a few large firms that have almost dominated the design of large commercial and industrial facilities. Initially, Contemporary Island Designers main competitors will be the small to midsized firms.Strategy and Implementation SummaryIn the first year of business, Contemporary Island Designers will focus on the Kingston and St. Andrew and the Port more than area of St. Catharine. As the business grows, sales will expand throughout these areas and across the country, eventually spreading regionally.5.1 Sales StrategySales in thisbusiness is a direct result of exceptional client service. It is based on the firmsimage and the referrals that result. The more clients this company pleases, the more referrals are given. We will work to provide a positive experience in all cases so our clients will refer and return to us for future work as well.5.1.1 Sales ForecastSales are broken down into three categories Consultations, Design and Supervision of the construction. These three categories put together, may make up one architecture/design project. The totals for each project are based on a 10% cut from the total construction costs of each job. The following table and chart provides an overviewof ourforecast sales. Actual sales could vary depending on the project size and budget.5.2 Competitive ringThis business will have a competitive edge over both the larger and littler firms beca use it will be composed of thenew generation of Architectural Technologists which are fluent in the digital world. Many firms today employ personnel of which find the computer 3D modeling a mystery, and most of those that do use the computer only have the ability to design in 2-D.Management SummaryThis business will start with one Architectural Technologists/Designer. In August of 2011, a clerical position will be added. By 2012, Other Architectural Technologists will be hired to compensate the increase work load.6.1 Personnel PlanThe following table summarizes our personnel expenditures for the first three years of operation.fiscal PlanContemporary Island Designers will increase growth and technology with cash flow as it increases through the years. Further money will be set aside to pay for further consulting as needed.7.1 all-important(a) AssumptionsThe annual assumptions made in the following table are based on a unchanging economy. We will adjust these assumptions as changes occur in the now tumultuous economy the Bay Area is experiencing.7.2 Key Financial IndicatorsThe following benchmark chart indicates our key financial indicators for the first three years.7.3 Break-even AnalysisThe following chart and table summarize our break-even analysis.Break-even AnalysisMonthly Revenue Break-even $80,348Average Percent protean Cost 1% AssumptionsEstimated Monthly Fixed Cost $80,2467.4 communicate Profit and LossNet profit is virtually nonexistent for the first two years of operation, with respectable increases after that time. Our projected profit and deviation is shown on the following table, with sales starting at $102,000 for the first year and climbing to $500,000 the third year.Pro Forma Profit and Loss7.5 Projected Cash FlowCash flow is vital to the well universe of this company because of the duration of payment. The following chart and table below show cash flow projections.7.6 Projected Balance SheetThe following table shows our projected Balance Sheet and net worth over the next three years.7.7 Business RatiosBusiness ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7383, Independent Artists (including Architects), are shown for comparison.
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