Product, Price, Promotion & Placement Essay Example for Free

Product, Price, Promotion Placement Essay Product, Price, Promotion Placement Now that we have analyzed our marketing research and we have identified our potential target markets as being in the young adult to middle age adults and from the lower middle class and upward income bracket it is time to develop our plans to reach into these markets and grow IPT. How we target these markets is a series of techniques known as product, pricing, promotion and placement. We also know from the research that 35% of our customers would buy from a store front, 30% would order online or from a catalog, and our business customers would place direct orders. Product In the 4 â€Å"P’s† product is the lead element because this is what we sell and what we need to put in front of our customers. Our best products are always those that are unique or have a special niche market that does not have as much or less competition in the market. We have a special patented coating for our popcorn that sets us apart and this will be our lead product. Packaging of our product is especially important with a food related product. We want to emphasize the uniqueness and we want it to show, so we will use a clear bag with an Old Fashioned label that will be very appealing and desirable, our popcorn will look good unopened sitting on someone’s counter or table at home or in the office. Pricing Because our product is unique we can demand a higher price than the other run of the mill popcorn producers. As a premium product we also establish IPT as the premier high end popcorn treat producer. Our pricing will also stay well within the range of other high end products. The rest of our product lines will be priced within the average range of other similar treats. Bulk business orders will be discounted and our sales to the national flower and gift basket company will be wholesale allowing for mark up on resale. Promotion Promotion of our products will be three fold and very targeted. First we will increase the number of store front locations in the areas with the best demographics and remember the most important rule for a retail business location, location and location. This will put IPT solidly in the market area and the presence will give our brand the brick and mortar support as is done by Barnes Noble, Inc. From all of our storefront locations we will promote the IPT website for online ordering and placing orders with the national flower and gift basket company to send our products to friends and relatives across the nation and beyond. We will have to set up a strong website and we will use a professional hosting service to product the secure ordering, catalog creation and other site marketing features such as printable coupons for ordering that can be used at the brick and mortar store fronts. The website will also allow our business customer to place their orders and track the shipment. We wi ll be utilizing search engine registration and promotion to make sure we â€Å"pop† on all searches with key words like popcorn, gifts, treats, cookies, sweets and coated to name a few. Placement Getting the product in front of or visible to the consumer is essential, the old saying is that if you have a great product then you must be able to supply that product when the customer wants it and where they want it. Customer service and product availability are everything to the customer. We will expand into each market area such as Philadelphia by establishing a storefront and a small warehousing operation to handle the daily ordering, shipping and support for the market area. The store fronts will produce the product locally for retail and shipping within their market area so the product is fresh and doesn’t age. Our warehouse will stock mainly supplies for the production lines at the store front. A good example is Krispy Kreme, Inc. which uses each location to bake the donuts and then deliver to local vendors such as convenience stores, restaurants, events and other functions. We must be able to support the markets we are targeting. Consumer Characteristics From personal experience and as reflected in our market research most consumers prefer to purchase perishable consumables at a local store and we will need to entice our targeted consumers to come to the store fronts or to order online once they have tasted and enjoyed our products. Much like Starbucks whose coffee shops sell a lot of items not related to coffee we must consider adding the intrinsic items that our customers would find interesting such as free wireless internet access from each storefront. This feature would also help us promote our website and expand our customer base. We must continue to collect feedback from all of our market areas and customer to make sure we keep our product fresh and exciting. Distribution and Growth impacts As we grow we must make sure we have the infrastructure to supply our new markets and that our suppliers are aware of the expected increases in quantities we order and that they are able to keep up. We should also expect discounts for high volume orders. Centrally we will supply the national flower and gift basket company and the local market place. Our store fronts will supply their local markets to include internet orders, business orders and retail sales. Summary We will use all of this information provided today to continue our development of the marketing plan for IPT. I hope we have answered your questions and put to rest your doubts. If I can be of assistance in answering any other questions you might have please let me know as soon as possible. References (Pereault William D McCarthy E Jerome 2006 Essential of Marketing: A Global-Managerial Approach)Pereault, William D., McCarthy, E. Jerome (2006). Essential of Marketing: A Global-Managerial Approach (10th Edition ed., Rev.). New York, New York: McGraw-Hill/Irwin.

Child Abuse and Major Long Term Essay Example for Free

Child Abuse and Major Long Term Essay Description of the possible signs, symptoms, indicators and behaviours that may concern in the context of safeguarding Children are usually abused by someone in their immediate family cycle. This can include parents, brothers, sisters, babysitters and other familiar adult. Children can be abused by age of up to 18 years and they likely to be at risk of physical injuries, sexual abuse, neglect, emotional abuse or verbal abuse. Child abuse can have major long term effects on all aspects of a child’s health, development and well being. The main forms of maltreatment are: Neglect sign; A child come to school usually with dirty skin, hair and clothes or without jacket in winter. Children in the school may feel hungry and tiredness or being left alone unsupervised. Even then they are sick not taken to GP for medical treatment. A child frequently absent from school and beg steal food or money. Possible symptom: A child appear to be indifferent and a child seems apathetic depressed. Also the a child behave irrationally or in a bizarre manner. - Impact of neglect: Impact of neglecting a child can cause brain damage and also have psychological implications such as cognitive delays or emotional difficulties. Psychological problem often manifest as high risk behaviour problem, depression and anxiety in children Emotion abuse: When a child feel furious, sad and crying and behaving inappropriately in the class that mean he is being emotional abused. Sign: When a child is being emotional abused he may chose dark colour to paint on the paper. Feeling low self esteem, seeking attention from others, behaviour difficulties, continual rocking, hair twisting, delayed development Possible symptom: CYP will delayed in languages development and play skills and have impaired ability to enjoyment in play. Not trusting other and feeling nervous all the time. CYP will feel guilty, ashamed and withdrawal of social interaction. Their mode will change and they frequently blaming others people. - Effects: emotional abuse is the most difficult form of a child maltreatment identify and to prevent. Babies who are emotionally abused may slow or fail to develop. Physical abuse Signs: Physical abuse is when children are being physical abused by someone. This can be involved hitting, biting, punching,  kicking, burning, scalding, shaking, throwing or beating with object such as stick and belt. It also includes poisoning, giving a child alcohol, drug Symptoms: Practitioner need to have acknowledgement of physical abuse and there signs to protect children from harm. Any injuries which parent doesn’t inform practitioner or children may not received medical treatment, can raise concern of abuse. Sometime children may refused to change clothe on PE day because they want to hide their injuries signs - Effects: Physical abuse can lead child physical injuries, disability and in extreme cases can cause death. Physical abuse has been link to emotional aggressive behaviour in children as well as can cause learning difficulties. Sexual abuse sign: Recurrent urinary infection, genital and rectal itching, blood in under paint and soreness, inappropriate behaviour and regarding age and ability, children may feel lack of trust, regression and become isolated and withdrawn Symptom: CYP will behave aggressive and disruptive behaviour and feeling afraid when they left alone. Difficulties in walking and setting and wearing so many layer of clothe. Change in behaviour around specific person and try to avoid familiar adult. Sexual acting and inappropriate sexual play. Also lack of interest playing with friend, sport and any other activities in the school. - Effect; The severe effect of sexual abuse can be on children they may suffer mental health problem, depression, identity confusion, behaviour difficulties and also emotional problem. References Describe That Possible Signs, Symptoms, Indicators and Behaviours That May Cause Concern in the Context of Safeguarding. http://www.studymode.com/essays/Describe-That-Possible-Signs-Symptoms-Indicators-878910.html(5/11/2012) Describe That Possible Signs, Symptoms, Indicators and Behaviours That May Cause Concern in the Context of Safeguarding http://www.silkysteps.com/forum/showthread.php?t=13536 (5/11/2012) Recognizing Child Abuse and Neglect: Signs and Symptomhttp://www.childwelfare.gov/pubs/factsheets/signs.cfm(6/11/2012) Meggitt C (2011) Cache Level 3 Diploma Children and Young People

Our Religion Does Not Define Us Theology Religion Essay

Our Religion Does Not Define Us Theology Religion Essay Our religion does not define who we are regardless to popular belief. Our religion is only a part of who we are if we let it. Not everyone that practices a religion knows everything about it or even accepts it. Some people have a religion just because everyone else has one, and most people have a religion because they were brought up in it. The human mind is easily convinced to do and believe things when it is young and fragile. As a child, you listen to your parents, obey them and learn from most things they do we stand on the shoulders of others to get to the next level (Fraklin). Most people choose their religion based on the religion their parents practiced. Our religion could affects many aspects of our lives depending on how deeply we believe in it; this includes the way we see others, the way we act, and the way we influence those around us. Our faith in our religion can always be seen in the way we live our lives, nevertheless it does not define who we are. As humans, we learn everyday of our lives, introducing us to new things which indirectly change our point of view on certain things in our lives; we begin to see things in different ways and accept somethings we thought was wrong but some people still somehow let their religion come in the way of how they see these things, even though they have a different op inion on some matters they feel like they are obligated to believe whatever their religion asks of them. For those who accept this changes, it could bring about a big difference in their life. I believe no one can tell what religion is right or wrong because no one knows everything. Most people like to be right in most situations, so whenever they are asked what religion is right, it is quite normal for them to say theirs is right. Not everyone tries to realize that the same way they think their religion is right could be the way another person sees his as the right one The easy confidence with which I know another mans religion is folly teaches me to suspect that my own is also (Mark Twain). With what we know, religion might not even exist, which is why I believe that everyone should respect each others point of view on any situation God has no religion (Mahatma Gandhi), personally I think all that matters to God, if there is one, is the good and bad that people do. It is easy to t hink someone is wrong, when you think you are right even though you might be wrong. An example is the apology of Socrates. Socrates was a simple minded person who never thought himself to be more than he was. The fact that he acknowledge his ignorance makes him a wise person (Plato), most believers are ignorant of other religions, yet they believe their religion is the right one while others are not even though they do not know much of the one they criticize. Children learn most things from their parents and those around them. Growing up, children are taught what is right and wrong by their parent or guardian, and that helps them in deciding for themselves when they are adults. It is very common for a parent to take their children to where they worship, and as they grows they learn from their parents faith, making them believe in their religion. The reason why people rarely change their religion is because they grow in it and that makes it more of a lifestyle to them rather than something they learned. Most religions like Christianity has been made in a way that you are not allowed to question some of the things you might not agree with. Some of the stories and rules we learn from our religious books sometimes seem wrong and sometimes we might find some not quite sensible, but we have also learned that we have no right to question the things that happened in them, we just have accept it. The story of Job is one that should bring every Chr istian to question their God as to why he made a man go through so much, just to test his fate. Job was a faithful Christian, but he was tested by Satan with the permission of God; he lost everything he had and was terribly ill, with no help from anyone (The story of Job). Everything that happened to him is something no Christian would accept from any other person, it would not matter what reason they might have to do that, it will be considered bad, but when it is God that did this to a man just to test his faith, they are not allowed to question him. Even though Job went through a lot of things, he never questioned God. When believers feel angry towards God, most of them think it is a wrong feeling and they are not able to express themselves to other believers because they feel judged, guilty, and ashamed (julie and joshua). Every religious belief has its good and bad parts, some that we agree on and others that we dont, but the fear that has been put into us from when we were young is what makes us accept it even though we have other opinions. The fear of a god could make anyone do anything. The story of how Abraham is a great example. Abraham was willing to kill his only child because God asked him to do so, even though that was his only child and he knew he will never have any other child, he was still willing to kill his child And it happened after these things that God tested Abraham. And He said to him, Abraham! and he said, here I am. And he said, take, pray, your son, your only one, whom you love, Isaac, and go forth to the land of Moriah and offer him up as a burnt offering on one of the mountains which I shall say to you (Abraham and Isaac). Despite how deep our faith might be and how well we understand a religion, we still put in our own interpretation to it just to make it suit us. Lailak ask ed are we supposed to interpret the Bible in our own way?. Lone77star answered that we all have our own path to choose, he explained by saying he had his own interpretation and would not want anyone to follow it blindly (hubpages). Not every Christian that reads the Bible understands it, and not every Muslim that reads the Quran understands it. This is the reason there are pastors and Islamic leaders teaching their religion. Even though this people are seen as the holy ones, they also interpret the religion in a way they see fit. Religion is not just one thing, it is a way of life in which people design for themselves; everyone has their own unique religion because we all see and interpret things in different ways. Some people believe they are Christians because they go to the church. This is simply their interpretation of being a Christian Anyone who thinks sitting in a church can make you a Christian must also think sitting in a garage can make you a car (Garrison. goodread), it d oes not matter how much a person attends a church or pray, it is their heart towards things that defines them. The actions they take and how they deal with things. The most annoying people are those who try to get people into their religion; this is basically asking others to think like they do and see things from their own perspective. Christians believe that God created humans And God created the human in his image, in the image of God He created him, male and female He created them (Genesis). Christians accept and believe this theory. In some way this affects their way of living because they think they owe their existence to someone. They live most of their life trying to please someone they have never seen Religion has convinced people that theres an invisible man living in the sky. Who watches everything you do every minute of every day. And the invisible man has a list of ten specific things he doesnt want you to do. And if you do any of these things, he will send you to a special place, of burning and fire and smoke and torture and anguish for you to live forever, and suffer, and suffer, and burn, and scream, until the end of time. But he loves you. He loves you. He loves you and he needs money (George Carlin). The misinterpretation of religion could lead to disagreement, conflicts and even death. When people have different interpretation of what their religion says, it is very easy for them to disagree on most things. Some Muslims have been killing for years, and they believe what they are doing is right. They believe they can do anything as long as they ask for forgiveness. Religion has caused most of the wars the world has ever known. God says we should love our neighbors has we love ourselves. Anyone could interpret this the way they want, some would say it means to love your family, and others might think it means to love everyone love your fellow as yourself (livneh). Some people believe in God just so they have someone to blame when they are in trouble When people experience traumatic or highly stressful events, a common response is to blame God (Julie and Joshua), to these people God is just a figure they run to whenever they are in trouble or need someone to blame for their own fau lts and weaknesses. They do not fully understand the concept of God, but they feel that they need him. Our religion does not define who we are, what makes us who we are is what we accept our religion to be, our interpretation of it, and the choices we make through them. The Bible teaches about loving one another love your fellow as yourself (livneh), this is hard sometimes because some people are just hard to love. No matter how you try to get close to them, they still somehow do not accept you. Some Christians are this way, even though the bible says they should love one another. The bible also mentions not having hate towards a fellow human you shall not hate your kinsman in your heart (livneh), yet there are several Christians who have hate in their heart towards someone in their family, and people in the church. Even though the law of the bible ask them to love and never hate, this does not define them.

Rhetorical Reading Essay -- essays research papers

Rhetorical Reading Essay(Revision)   Ã‚  Ã‚  Ã‚  Ã‚  Since they started pouring the concrete for the dam Lake Powell has been a center of controversy. From nature preservationists to ancient ruins advocates the subject has been heated and intense. On the other hand, those who support Lake Powell are just as avid and active in their defense of the reservoir. One of the former, Edward Abbey, sets forth his plea, hoping it does not fall upon deaf ears.   Ã‚  Ã‚  Ã‚  Ã‚  Abbey attempts in his article to help the reader visualize Glen Canyon before it was dammed up. He uses a lot of pathos to help the reader â€Å"feel† the beauty of the previous Glen Canyon and the ugliness of the present. His article seems to be written not to the supporters of Lake Powell, but to those who side with Abbey, perhaps in an attempt to strengthen their resolve to do something about their beliefs. Abbey advocates the draining and naturalizing of the reservoir, allowing it to regress back to its natural state. Although the author is very talented at using connotations and figurative language, he focuses too much on pathos and a 20th century view of nature and lacks sufficient logos and ethos. This essay while very passionate is poorly done. The author, Edward Abbey, admits that he is a â€Å"butterfly chaser, googly eyed bleeding heart and wild conservative†(Abbey, 144). His constant appeals to nostalgia and tree hugging are repetitive and long-winded. However, as mentioned above, he is an expert in figurative language and connotation. Right from the beginning Abbey uses a great metaphor comparing Glen Canyon to the living heart of the canyon lands, and throws in another about the Colorado River being golden. He tries to form a beautiful picture of what Glen Canyon used to be like by sharing an experience that he and a buddy had almost 50 years ago. Although picturesque and ideal, we all understand that change is a natural part of both mankind and nature and that all things have an end. Later in the article Abbey uses more great connotations and points out that the reservoir has had negative effects on the environment in that area. â€Å"†¦Debris brought down into them by desert storms, no longer carried away by the river, must unavoidably build up in the area where flood meets reservoir†(147). And later, â€Å"Anyone who has tried to pilot a motorboat through a raft... ...birds, 800 different mammals and more that a dozen reptile species (Lake Powell). And anyone who has been there will ask, if there is a slight lack of insects, which I am not sure there is, how is that a bad thing? This hardly seems the sterile, lifeless scene that Abbey paints for us and is simply one of the many examples of omission he uses.   Ã‚  Ã‚  Ã‚  Ã‚  I feel that although Abbey means well in trying to preserve the natural form and environment of Glen Canyons, he is unable to see that many, many more people are out enjoying the beauties of Lake Powell than ever graced the shores of the Colorado River in that area. This is what people want. Abbey poorly surmises that the majority of people agree with his viewpoints, â€Å"I am not alone, for I belong to that ever-growing number of Americans, probably a good majority now, who have become aware that a fully industrialized, thoroughly urbanized, elegantly computerized social system is not suitable for human habitation†(Abbey, 144). If that were so Lake Powell would have been drained and dry decades ago. The truth is that with few exceptions, people like Lake Powell just the way it is.   Ã‚  Ã‚  Ã‚  Ã‚  

Thomas Edison :: essays research papers

Thomas Alva Edison Thomas Edison could probably be properly called Mr. Electricity because of the many inventions and millions of dollars that he used and invested with electricity. From the invention of the light bulb, to the invention of the phonograph Thomas Edison made electricity a reality for the masses. And one of his greatest influences was from his Father a very positive man. A long with the great influence he had upon Americans and the world. He sparked the movement of today’s computer ran world. Thomas Edison was born February 11, 1847 in Milan, Ohio. He was the seventh and last child of Samuel Edison, Jr. and Nancy Elliot Edison. His parents had no special mechanical background. His mother was a former schoolteacher; his father was a jack-of-all-trades - from running a grocery store to real estate. When Thomas was seven years old, his family moved to Port Huron, Michigan. He was a very curious child who asked a lot of questions. "Edison began school in Por t Huron, Michigan when he was seven. His teacher, the Reverend G. B. Engle considered Thomas to be a dull student."(Allen pg. 22) Thomas especially did not like math. And he asked too many questions. The story goes that the teacher whipped students who asked questions. After three months of school, the teacher called Thomas, "addled". Thomas was pissed. The next day, Nancy Edison brought Thomas back to school to talk with Reverend Engle. The teacher told his mother that Thomas couldn't learn. Nancy also became angry at the teacher's strict ways. "She took Thomas out of school and decided to home-school him."(Allen pg. 34) It appears he briefly attended two more schools. However, his school attendance was not very good. So nearly all his childhood learning took place at home. Edison's parents loved to read. They read to him works of good literature and history. They had many books that young Tom eagerly devoured. Before he was 12, he had read work s by Dickens and Shakespeare, Edward Gibbon's Fall of the Roman Empire and Decline, and more. Nancy Edison encouraged her curious son to learn things for himself. His parents were dedicated to teaching their children. They did not force him to learn about things he didn't enjoy. So he learned about things that interested him the most. When Thomas was nine Nancy Edison gave him an elementary science book. It explained how to do chemistry experiments at home.

Three Sociological Perspectives :: Sociology Functionalist Conflict Interactionist

Three Sociological Perspectives This paper discusses three approaches that can be taken when studying Sociology. There are many subjects to be studied and discussed in the field of Sociology, and the approach chosen to study a particular subject is called a perspective. There are three different perspectives, and they are functionalist, conflict, and interactionist perspectives. This paper compares and contrasts these different perspectives with one another. When studying in the field of Sociology everyone is going to approach topics in a different manner. No two people are going to have the exact same view on a particular subject. There are however, three major categories in which people might choose to approach topics. The approaches are know as sociological perspectives and are the functionalist, conflict, and interactionist perspectives. These perspectives name different ways in which different people choose to analyze a subject, and how they look at a society as a whole. The following paragraphs compare and contrast the three, and identify major characteristics of each. Functionalist Perspective Definition "The functionalist perspective is a sociological approach which emphasizes the way that parts of a society are structure to maintain its stability,"(Schaefer & Lamm, 1998). This perspective looks at a society in a positive manner and sees it as stable, with all the parts working together. Under the functionalist view every social aspect of a society contributes to the society's survival, and if not, the aspect is not passed to the next generation. Founders There are two people who where mainly involved in the development of the functionalist perspective, they are Emile Durkheim, Talcott Parsons. Durkheim contributed to the functionalist perspective when she was studying religion, and how it was responsible for people feeling solidarity and unity in groups. Parsons was a sociologist from Harvard University who was greatly influenced by Durkheim. In return, he influenced Sociology by dominating the field, with his functionalist views, for four decades (Schaefer & Lamm, 1998). Characteristics When approaching a subject with the functionalist perspective, manifest and latent functions as well as dysfunctions are looked at and studied. A manifest function of an institution is one that is stated and expected. A latent function is one that is unexpected or can show a hidden purpose of an institution, and a dysfunction is a component of a society that can cause instability (Rothman, 1998). These functions and dysfunctions are use in analyzing a society.

Food Critique History Essay

Food history is an interdisciplinary field that examines the history of food, and the cultural, economic, environmental, and sociological impacts of food. Food history is considered distinct from the more traditional field of culinary history, which focuses on the origin and recreation of specific recipes. Food historians look at food as one of the most important elements of cultures, reflecting the social and economic structure of society. Food history is a new discipline, considered until recently a fringe discipline. The first journal in the field, Petits Propos Culinaires was launched in 1979 and the first conference on the subject was the Food & History is a multilingual (French, English, German, Italian and Spanish) scientific journal that has been published since 2003. Food & History is the biannual scientific review of the European Institute for the History and Cultures of Food (IEHCA) based in Tours. It publishes papers about the history and culture of food. The review Food & History is the biannual scientific review of the Institut Europeen d’Histoire et des Cultures de l’Alimentation / European Institute for the History and Culture of Food (IEHCA) in Tours, France. Founded in 2003, it is the first journal in Europe, both in its vocation and concept, specialised in the specific field of food history. Food & History aims at presenting, promoting and diffusing research that focuses on alimentation from an historical and/or cultural perspective. The journal studies food history (from prehistory to the present), food archaeology, and food culture from different points of view. It embraces social, economic, religious, political, agronomical, and cultural aspects of food and nutrition. It deals at the same time with questions of food consumption, production and distribution, with alimentation theories and practices (medical aspects included), with food-related paraphernalia and infrastructures, as well as with culinary practices, gastronomy, and restaurants. Being positioned at the cross-roads of the humanities and social sciences, the review deliberately promotes interdisciplinary research approaches. Although most contributions are concerned with European food history, the journal principally also welcomes articles on other food cultures. Food & History is a fully-fledged academic journal which applies the usual methodical instruments for assessing incoming articles, i. e. a double-blind reviewing process by external referees, recruited from a large and ever-growing intercontinental pool of experts in the field of social and cultural food studies. Food & History belongs to a decreasing spectrum of journals which openly expresses its European and international character by accepting manuscripts in five European languages (English, French, Spanish, Italian, and German). Food & History gains official recognition from the Institut des Sciences Humaines et Sociales of the CNRS (Centre National de la Recherche Scientifique) and is indexed by the European Reference Index for the Humanities (ERIH) of the European Science Foundation (History category B). Food & History can be published thanks to the financial support from the Ministere de l’Education nationale, Ministere de l’enseignement superieur et de la recherche, Universite Francois-Rabelais de Tours, and the Conseil Regional du Centre. [edit] History Food and History was created by a network of academic researchers and students, with the help of the French Ministry for National Education and the University of Tours. The journal is sustained by the French National Center for Scientific Research (CNRS)[1] and is cited by the European Science Foundation in its European Reference Index for the Humanities (ERIH)[2]. The launch of Food & History was on the one hand a logical fruit of the foundation of the European Institute for the History of Food in December 2000 in Strasbourg (redefined in 2005 as European Institute for the History and Culture of Food), and on the other hand a clear manifestation of the gradual breakthrough of social and cultural food studies as an independent field of research during the first decades of the 21st century. The emergence of this sub-discipline had, of course, been anticipated in an impressive record of food-related research, conducted by scholars from adjacent fields, such as e. . economic history, agricultural history, history of the body etc. However, the scholars behind these pioneering works were generally operating on a rather individual base and they would not have defined themselves as food historians. It was only with the foundation of the journal Food and Foodways in 1986 and of the International Commission for Research into European Food History (ICFREH) by Hans-Jurgen Teuteberg in Munster 1989 that a first infrastructural framework for social and cultural ood studies was provided. In the decades around the turn of the century, a lot of new food-related research initiatives became visible, thus demonstrating the vitality of this research area. In 1997, the Department of History at the University of Adelaide established a Research Centre for the History of Food and Drink. In 2001, a new web-journal The Anthropology of Food was launched and in 2004 the American Association for the Study of Food and Society re-launched a journal, entitled Food, Culture and Society. Around the turn of the century, due to – amongst others – new appointments in the editorial board, the research interest of the journal Food and Foodways changed in a two-fold sense: on the one hand â€Å"it shifted away from familiar disciplines (history, sociology, ethnology) toward ‘unexpected’ones (communication sciences, linguistics, tourism)†, on the other hand it became increasingly dominated by Anglo-Saxon input, especially from scholars from the USA, whereas the influence of the traditional French research schools significantly diminished. Some scholars argue that this ‘exotic’ publication strategy of Food and Foodways may have led to the launch of the new food history journal Food & History. Be that as it may, it was from the very start of the European Institute for the History of Food obvious that this new Europe-wide food research initiative should be accordingly accompanied by the launch of a new publication platform. And so happened: three years after its foundation, the IEHA announced the introduction of a new journal, Food & History, which still appears under the aegis of IEHCA, represented by its director Francis Chevrier (series editor). It started with a 7-persons board, consisting of four historians, one sinologist, one sociologist and Secretary Christophe Marion. As from volume 4. 2 (publication year 2006), the editorial board was almost doubled, with the addition of a philologist, archaeologist, classicist, and three historians. After a transition period and the appointment of a new secretary in 2007, the journal has been increasingly professionalised, amongst others by the introduction of a new uniform style sheet (link) and by the application of a comprehensive peer reviewing system (starting with volume 5. 1). These assessments are usually carried out on an entirely honorary base. However, by way of acknowledgement, the names of external referees are regularly published, usually in the last issue of each volume. Another development that bears witness of the increasing professionalisation of the journal was the change in its direction. During the initial period, Massimo Montanari had served as editor in chief, but in 2008 the editorial board declared itself openly in favour of a new dual leading structure, which rotates among the board members, giving each tandem a triennial turn (which is once renewable for another turn of three years). During a transitional year (2009), Montanari was accompanied by Allen Grieco and Peter Scholliers, who in the subsequent year took over the torch of the journals direction. Yet another step towards further professionalisation was the introduction of a group of corresponding members as from 2010, with the aim to represent the journal’s interests in different world regions and to establish a permanent flow of food research related information between these regions and the journal’s â€Å"headquarters†.